‘’SEO Industry is poised to reach $80 billion.’’
99 Firms states, ‘’The concept of SEO is straightforward – optimizing your website to deliver better information to search engines to ensure your content is indexed correctly and displayed among the top search results.’’
The SEO market has seen a good rise and why not? From ranking search engines with effective keywords, backlinks, and other factors, the SEO industry is considered as one of the most efficient and cost-effective measures to attract, retain and convert potential prospect's attention. It’s impact is evident in the SEO blogs being created and conversion rates taking place from it.
‘’Today It’s not about ‘Get the Traffic’-- It’s About ‘Get the Targeted and Relevant Traffic’’
Adam Audette, Chief Knowledge Officer, RKG
For instance, you can apply the keywords which your prospects would type in on the search engine so that your content will appear first to them. When they see your content first the next reaction would be to click on it. With such a frequent action taking place, chances are you can tap on warm leads much quicker and faster and reach out to them before they check out other options.
With the rise in such a growing benefit, there are many SEO companies today that have been established and have also seen a great rise in its business. In the current scenario, SEO is one of the key factors which many brands use today to drive the attention towards the solution being offered via the content form.
“The beauty of SEO is that, instead of pushing a marketing message onto folks who don’t want to hear what you have to say, you can reverse-engineer the process to discover exactly what people are looking for, create the right content for it, and appear before them at exactly the moment they are looking for it. It pulls vs. push.” — Cyrus Shepard
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WHAT IS SEO?
‘’The SEO’s job today is more than keywords and backlinks. It’s more than metadata optimization. It’s more than even content. It’s the assurance of a frictionless user experience while delivering the right information at the right time—and in a timely manner.”
SEO stands for search engine optimization.SEO it is related to ranking a website of a brand in the search engine (SERP). For instance say if your prospects are searching for their needs such as how SEO can help grow their brand, the minute they type it on the search engine, your SEO content will be the first thing they will see.
But with multiple brands conducting SEO activities, how can you conduct such an action for your brand? Here is when a few of the SEO solutions work for instance:
- By placing common keywords which prospects would likely search could be one factor for your content ranking higher ‘’Focus on searcher intent. This should underpin all of your activities—research, creation, and distribution. What is the searcher really trying to achieve and how is your content helping them reach this goal?”
- By sharing and placing backlinks of reputable brands can also help your brand to rank higher as well as develop a good bond with other brands “For people to discover your website, you need to build pathways and big, flashing signs that lead them there. In digital marketing terms, this means you need links, links and more links.”
- Using the concept of featured snippet allows an article to be seen first when a page searches for certain results. This also increases the views and clicks of your SEO content without much hassle.
‘’Leads that come from SEO have a 14.6% average conversion rate. For comparison, traditional strategies like print ads and direct mail have a 1.7% average conversion rate.’’ Understanding its impact you don’t have to worry about conducting efficient SEO strategies since there are already efficient solutions that conduct it on your behalf.
FUTURE PREDICTIONS: TOP SEO AGENCIES EVEN IN 2020
“By creating and publishing remarkable content in the form that educates, informs, inspires and entertains, marketers can begin to build relationships with prospects early on in the buying cycle”. — Jonathon Lister
1. IGNITE DIGITAL
Ignite Digital ensures you that you can get on Google’s Top 10 with them. It is considered one of the best SEO companies, in fact, it is considered as the number 1. Being a digital marketing agency, they provide their users with exceptional digital marketing solutions such as one being the obvious SEO, content marketing, social media community management as well as website development. Their main aim to drive more sales for their clients in the easiest and effective manner.
- Complimentary SEO Competitive Analysis
- Long term ROI
- Insightful and effective SEO strategies
- Increase Web traffic
- Receive on top Google placement
- Beat competitors quicker
2. OVER THE TOP SEO
Over the top SEO also referred to as O.T.T is one of the international digital marketing agencies whose main specialization itself is SEO. They also offer other solutions such as Web Development, Design, and lead generation as well as optimization and hosting. Their main focus is to retrieve only organic data to clients as well as exceptionally well click through rates. O.T.T has a well-equipped team that knows exactly what they're doing boosting client confidence and trust.
- Enterprise SEO
- Google Maps marketing
- Reputation Management
- On-page optimization
- Social media management
- Conversion optimization services and much more
Webimax is another potential SEO service provider in the industry. Apart from SEO services it also offers the following services to its clients such as Paid Search, Social Media, Website design and development, Reputation management as well as a few consulting services. Bagging many awards and accolades in its name, Webimax knows exactly how to use SEO and its other services in the most adequate and result-driven manner.
- Relevant backlinks
- Targeted local SEO
- Increase in usability
- Stronger content curation
- Effective social media engagement
4. SEO IMAGE
SEO Image takes its brand name very seriously. They are mighty pioneers in the field of Search, Social and Reputation management. They have created a powerful slogan which states, ‘’It's not enough to just be at the top of the search engines. We put you at the forefront of your industry." They understand that with target methods, a brand can easily improve and grow its reputation as well as make an impact in the conversion numbers. They create the 2020 brand strategies for solutions such as ROI growth, SEO, Social media, PPC and web design.
- Reputation Management
- Pay per click
- Social media and much more
5. PAGE TRAFFIC
Started in 2002, Page traffic has an Indian office in Delhi and has its sales office in Chicago, London, and Noida. Driven more from SEO activities, Page traffic also offers exceptional solutions such as Web design, Social media, and PPC. This SEO agency is currently satisfying over 700 clients with effective SEO solutions. Also, get a dedicated SEO consultant that is available at your assistance so that SEO activities never face any hindrance of any kind.
- Link building
- Online media planning and buying
- SEO training consultant and much more
If you are a small business or a medium business owner, boostability can help increase and enhance your SEO activities. With a set of experts, boostability is well aware of how to retain your brand identity high, give you the maximum exposure as well as highlight you better in the market. Apart from SEO, they also offer social media and web services and have also partnered with other brands that aim to sell white label SEO, social media and web services to their clients.
- Local search marketing
- Website content
- Directory listings
- Marketing services
- Mobile web design and much more
7. SOCIAL SEO
Social SEO aims to use SEO as a powerful tool to rank their client's websites across any global pages. Apart from SEO, they are also enhancing the services of social media campaigns and link building as these two factors are the most effective way to garner more attention as well as increase the brand’s awareness across the relevant target audience sector. Ranked as the number 1 SEO company in America, Social SEO is confident when it comes to enhancing your brand via SEO activities.
- Monthly reporting
- Growth of customer base
- Increase in visibility and much more
8. ACTUATE MEDIA
Using the help of digital marketing solutions, Actuate Media stresses more on data-related activities between business to customer relationships. Their main aim is to increase conversion rates for a brand with the help of data. What makes them stand out is the fact that they are focusing more on digital marketing campaigns which in turn impacts the conversion rates highly. Using data to identify a unique solution, Actuate Media knows how to conduct efficient SEO conversions.
- Display advertising
- Marketing intelligence
- Video advertising and much more
9. LEWIS SEO SERVICES HOUSTON
Professional SEO services, a well equipped technical team, these two factors well represents Lewis SEO services. Supporting the SEO activities for many businesses based in Houston, Lewis SEO services focus on increasing ranking via organic research which is a great approach because the leads being received b genuine and will impact a brand to retain its business position for the future as well.
- On-site SEO
- Off-site SEO
- Local listings
- Reputation management
- Retargeting and much more
10. BRICK MARKETING
Brick marketing’s main focus is to increase website visitors in a more quicker and organic manner. What started in 2005 today Brick marketing holds the reputation of a reliable and trustworthy SEO firm located in the US. The reason why Brick marketing is a great firm is that it is well managed by an SEO expert itself, Mr. Nick Stamoulis. Apart from full-fledged SEO services, Brick marketing also offers its expertise in social media activities as well as content marketing.
- Digital website marketing services
- Inhouse consulting and much more with great depth
Holding a brilliant team of 200+ specialists for digital marketing and catering to over 800 clients, WebFx is considered as one of the finest SEO agencies in the world. It caters to any time of businesses across the globe is it a medium-firm or a large-sized business. From creating custom made campaigns for each client to dedicating an account representative, Web Fx knows how to add the personal touch via its online-based business.
- SEO and Revenue generation
- Content and analytics
- Creative and UX and much more detailed services
12. PAPER STREET
At Paper Street, your website design will never look like the ordinary. In fact, Paper street understands that tackling the competition is relevant to sustain a brand’s presence in 2020 hence keeping that in mind, they create insightful websites for clients so that the difference between theirs and the competitors is well evident. Apart from website design they also offer other significant designs such as SEO, Internet marketing and Content writing.
- Website portfolio
- PPC management
- Video production and much more
“One of the biggest tasks is to find out the best SEO Company. Everyone has unique ideas to implement their marketing strategy to become the best.’’
Yando offers SEO services and other solutions such as PPC, Facebook Advertising, CRO and much more. Their main aim is to increase their revenue with effective and result-driven methods. Their work is well familiarized in different business sectors such as global corporations, startups, as well as local services.
- Strategy communications
- Shopify SEO
- Re-targeting and much more
HOW PROXY SERVERS & WEB SCRAPING CAN MAKE SEO ACTIVITIES MORE EFFECTIVE?
For those who wish to conduct their SEO activities can now do it without any hassles with the help of web scraping solutions and a proxy server. SEO activities depend on data. Data that can actually help your brand to pick out the right keywords, place only the significant backlinks and write topics related to what your prospects would like to see.
‘’Increasing amount of data in the rapidly expanding technological world of today makes the analysis of it much more exciting. The insights gathered from user data is now a major tool for the decision-makers.’’
Here is when web scraping can be really helpful. Web scraping is the process of extracting data from any source or website which can then be stored in your system in the format you would like such as CSV. file and much more. So when you have the relevant data, a brand can easily scatter through and identify which data is more important and then monitor its process in order to create a suitable yet effective solution for your current product.
Rashi Desai states in her article about data, ‘’In the rapidly expanding technological world of today, using data to run your business with the help of data is the new standard. If you’re not using data to guide your business into the future, you are sure to become a business of the past! ‘’
Web scraping can be either done manually or automated. Hence with so much scraping happening there could be chances where your IP address can be blocked so in order to prevent such mishaps, using a proxy server can be very effective. A proxy server will act as an intermediary between the user and the website he or she wants to access.
So say you want to access some great SEO examples from your competitor's website you can scrape all of that whilst having a proxy server present during the process. So when you scrape the information, your identity will not be revealed which means the main cause of identity reveal which is your IP address is immediately eliminated.
SEO is booming and it is being considered as one of the viral factors which could contribute to successful lead capture and conversion.
About the author
A Complete Gamer and a Tech Geek. Brings out all her thoughts and Love in Writing Techie Blogs.
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