Did you know that you can outsell your competitors via Amazon?
Amazon is a huge platform to engage with your buyers and get them to see your product.
But have you wondered with so many brands present in Amazon, how will you manage to outsell them and be the top brand in the eyes of your prospects?
While the first thing that comes to mind is research but what can you research about when you have minimal data at your disposal?
When you have data in hand, especially about your competitors, you can create a better selling strategy.
For example, if you know that your competitor is offering product A for a xyz price but the value is less, you can convert one of your products in the same price except the value given will be more. This will make your prospects and more of them choose you instead of your competitor.
But how can this be done?
We have done a thorough research on your behalf especially for those who are keen to capture data from the online world such as scrapers and analysts and to confirm this, we have the solution you’re seeking.
What to expect in this article?
MEANING OF WEB SCRAPING
Web scraping is the process of extracting information from a source or website which contains valuable information and scraping all of that and saving it in your system in the format you would like to view it in such as CSV file and much more.
Previously, if a company needed to extract information from a website, they would opt for the method of copy-pasting. But the drawback here was when it comes to large data the copy-pasting would consume a lot of time to conduct the action and when you copy-paste big data the website slows down alerting the owner of suspicious activity.
Interesting Read : Web Scraping Job Postings: Challenges and Best Solutions
But with web scraping, this isn’t the case. In just a few minutes you can easily extract information without slowing down the website which is why it has grown to be popular. To conduct web scraping activities is convenient, all you need to is:
- Select the website/source you want to scrape
- Choose the data which you needs scraping
- Run the web scraping code
- Save it all in your system
Web scraping can also make an impact on your brand via Amazon. We have covered the details in our next category.
HOW WEB SCRAPING CAN BENEFIT YOUR BRAND?
1. SCRAPES RELEVANT DATA FROM THE CROWD
There are tens and thousands of data available online but not all that data is relevant to help your business grow. As a brand you know what is required for your brand’s enrichment and hence with web scraping, extracting only that portion of essential data that can help brands succeed faster in their lead capture activities.
For instance, if you want to scrape data from your competitor's websites, web scraping makes that happen without the competitor's website slowing down or having any risk of any brand conducting this action to be detected.
2. QUICKER IMPROVISATION OF BRAND’S SOLUTIONS
A brand can enhance its solution when it has the right data which exhibits the requirements needed to improvise the solution. Web scraping provides accurate data because all the data being driven is from sources that have been following it or from platforms where prospects have mentioned their opinion on their expectations about a particular product.
All of this contributes a valuable data collection to brands which can help them to improvise their solution better. Since brands have an analysis of what their prospects are expecting, it becomes easier to adapt to the modifications and also plan out the next possible changes before the new trend hits.
3. RETAINS BRAND SUCCESS
A brand success can only be retained when a band continues to serve the needs of all its prospects even with each changing trend. But how can that happen when the trends have no time of their arrival?
With the data collected, brand’s can have an idea, it might not be the exact prediction but a simple analysis of how their solution will be looked upon a few years from now. Not only that aspect, but brands can also have an analysis of how their prospects will look at a product.
Interesting Read : How to Detect Bad Bots and How it Affects Web Scraping?
For instance maybe the current product offered by a brand is great,it has all the features and the prices are great, with web scraping you can get data which will help you analyze what more are prospects looking from the product for instance maybe they want few features to be automated or they want a specific feature and so on. Web scraping ensures that you get the data that can help you still cater to the prospect's needs no matter the changes and still retain the success crown for longer.
4. OUTSELL COMPETITORS
The harsh truth is if you want to be successful, outselling your competitors can win you over some brownie points. With web scraping, you can easily scrape any information which will most likely help your brand to hover in front of your competitors. It could be their pricing strategies, their prospect reviews and any other information which will most likely help in catering to your very own prospect needs.
The market is growing and changing all the time when it comes to conducting activities which can pull your brand closer to assisting their needs better, web scraping is an ideal tool for that action to take place.
Let’s learn in depth how web scraping can help analysts and scrapers to do best using such a solution
BENEFITS OF WEB SCRAPING ON YOUR BRAND GROWTH
1. HELPS YOU FIND THE RIGHT AUDIENCE
The key ingredient to tapping leads is to find out first which is your target audience. When you don’t engage with the right target audience, your chances of converting leads becomes relatively less. Hence with web scraping, you can easily find out which audience will be best suited for your brand. You can scrape websites of your competitors and monitor which leads are great for your brand and start engaging with them sooner.
2. COLLECT CONTACT INFORMATION
With web scraping, you can easily collect lead information without any hassle. So many times, your competitors or other sources have a sign-up option for their leads to engage with them. If you scrape such data you can easily retrieve email addresses and phone numbers which will help you to tap leads and convert them into a potential sales lead. For B2B leads the number one way to go ahead and win leads is through referrals and when you can collect such information it becomes quicker for you to assist them too.
3. MONITOR DATA
The market keeps changing and so does your client's preferences. Before your competitors can even plan their next move it is crucial that you hit the target audience first With web scraping you can subscribe to daily data capture from sources so that you are always aware of what your current clients are looking out for. For B2B lead generation, web scraping helps you to monitor the raw data you have in hand so that you can apply the solutions when you plan your next lead generation action.
4. ASSISTANCE IN LEAD GENERATION ACTIVITIES
For B2B lead generation to take place, many things are vital as mentioned in the above pointers, the right target audience, the contact details and the update on client preferences. With web scraping, this can all be assisted. Since all the vital information is being extracted it is put to good use with your lead generation activities. This data that you receive is important because it helps you in nurturing your clients at the right time whilst tackling the huge competition in the market.
Conducting scraping regularly might have some risks attached such as pulling you towards the suspicious light, this can however be avoided with our next solution.
HOW PROXY SERVERS ENHANCE YOUR AMAZON ACTIVITIES?
Proxy servers stand between a user and the website it wants to access.
When a user sends a request to view a restricted website the proxy server will receive the request first and then send it to the website. The reason why a proxy server receives it first is that it changes the IP address.
Many times you get blocked when viewing restricted sources of information because your IP address speaks about the location you are in. What a proxy server does is it helps to eliminate that issue by hiding your actual identity and giving another one.
When it comes to web scraping for your business activities, proxy servers are beneficial. While you continue to scrape the multiple websites, proxy servers ensure that your identity is hidden and that the scraping activity conducts quicker.
There are multiple brands that offer proxies that can be used for Amazon,most of them are residential proxies.
We covered the top ones for you.
TOP AMAZON PROXIES FOR YOU TO GET STARTED WITH
Smartproxy provides residential proxies that can be found in multiple locations. About 10 million IP addresses are offered by this proxy service provider. They offer a monthly package pricing option and also a 3-day money return policy.
This proxy service provider offers only 40 thousand proxies in locations US and Europe. It goes on to offer a 24-hour money-back guarantee which is reasonable and quick since they offer no other medium to get started with their solution. Their pricing packages are great because they offer multiple features one being unlimited bandwidth which is applicable on any of the pricing packages.
This proxy service provider is a subsidiary of Microleaves. They offer an IP pool which consists of 31 million IP addresses from across the globe. They offer a dedicated Amazon pricing proxy solution which is great. With this proxy service provider, all you need to do is pay for the number of proxies that you wish to buy.