What started with the posting pictures and videos has now given brands the opportunity to sell better via this technique.
Instagram has now being changed, from just posting on accounts, you can now add stories, share it as highlights and have fun with the filters. All of these actions make it appealing when you want to exhibit your brand in the eyes of your potential prospects.
If you are planning to use Instagram as a way to promote your brand, you need to understand that getting it done on Instagram is the wisest way. With Instagram, not only will you grow your brand but you will also receive the recognition your brand deserves.
While the online world is great in conducting such activities, it does hold a few restrictions and drawbacks. But living in 2020 when technology is developing on a higher scale, you are in for a treat.
This article will guide you on how you can use Instagram to enhance your business better as well as introduce you to the ultimate solution which can make your Instagram activities processes an easy and efficient task.
Let’s get you on board.
Why do you need to get your brand on Instagram in 2020?
1 . Connects you to the right audience
The greatest thing about Instagram is that it helps you to connect to the right audience. Many brands waste a lot of their time trying to reach out to the wrong audience and when they realize it, it’s too late. With Instagram, this isn’t the case. Instagram gives you the option to target who you want to, it allows you to conduct ads to the audience who you believe is the right fit for your solution.
For a business, the main agenda for successful sales should be solving the needs of the audience and that can only happen when you are targeting the right ones. Instagram ensures this takes place.
2. Can connect emotionally
How can your brand connect with the multiple audiences you have? You cannot cater to each and every audience personally, can you? You need a solution which can help you to attract your audience and as well as help you to connect with them emotionally. That is exactly what Instagram aims to help you deliver with its post option.
Interesting Read : Top 11 Instagram marketing best practices in 2020
With the use of high-quality images and videos, you can convey your brand’s message and connect with your audience emotionally. The videos and images you use can convey volumes that your prospect can connect with. They would be able to relate to it and visuals once seen have chances of being retained in the minds of theirs.
3. Helps you sell better
Instagram isn’t just about posting online, as mentioned earlier it is more than that. It is a great medium to sell if you know how exactly it should be done. Instagram has multiple features that let you conduct sales action. It has Stories, posts, highlights and much more which can help you to reach out to your audience without any hassle.
As a brand, when you sell to your audience, the main focus is to first capture their attention, retain their attention and finally move that attention into action. When you use such Instagram features, conducting the mentioned process doesn’t take much.
4. Increases traffic rate
Another great thing about Instagram is that the traffic rate for business pages has the chance to increase. The reason being an ad or a post has caught the attention of a prospect and they are visiting your page to learn more. This is great because it provides your brand with the opportunity to showcase a piece of elegant yet insightful information that can satisfy their needs better.
With Instagram how well you create and manage your page matters because if your page entices the attention of your prospects, chances are they will click on your posts and might be your website to learn about your brand.
5. Extend brand outreach
Imagine how well your brand could grow if you target even a small number of prospects using such a platform. With Instagram ads, Instagram business features your brand has the liberty to reach out to any of your prospects from anywhere in the world. It doesn’t have to be restricted to the country you are living in.
Wouldn’t that be great for your brand?
6. Higher engagement rates
Another reason to love Instagram for your business is the high rate of engagement. With your constant posting activities, you compel your audience to engage with your brand better. For instance, say if you have a post speaking about your products' new feature launch, you could turn it into an engaging post by asking your audience what are their opinions and how they would use your product?
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This can cause multiple commenting and increase your page traffic as well which is exactly what is needed when you want to push your brand closer to your audience interest.
Well, you now have all the answers cleared when it comes to why you need to conduct your branding actions with Instagram. With this, let’s move on ahead to understand how you can efficiently exhibit your brand via this platform with better techniques.
How can you conduct efficient social media marketing via Instagram?
1 . Create a business account
Instagram accounts can be created in two ways, one is the normal one which prospects have and the other is a business account. The difference between the two accounts is obvious. While the regular account shows simple stats for any posts being shared, a business account offers to exhibit more information on that. You can get detailed insights into your posts such as the age of your audience, time your page experienced high traffic, as well as your account, will give your prospect the option to contact you directly since you can place the communication method such as email, calls, text.
2. Set an Instagram marketing goal
Once you have created your business account, your next step should be what is your aim in conducting such an action? The reason why this process is important is that you are using a platform that has the highest number of active users. With the statistics mentioned in the article, it is obvious that Instagram is a great medium when it comes to selling and if you are not going to create a plan to accomplish your goals, how will you even start your Instagram marketing activities?
Before you can even initiate the engagement and the posting activities, sit down and understand what is it that you are expecting from such a medium?:
- Higher sales numbers
- More deals to close
- Higher engagement
- Brand awareness or more
When you are clear about how you want to achieve your goals, Instagram marketing becomes a smoother journey to travel on.
3. Identify your target audience
The next step for an effective Instagram marketing activity to be conducted is to identify who you are doing it in the first place for. Many brands commit the mistake of just selling to anyone and everyone which isn’t the right way of doing it in the first place. For instance, say you are a vendor who sells proxy servers, your target audience would be more of developers, researchers and people who indulge in online activities more often.
Your sales graph will hit the right numbers when you are selling to the right audience. Your audience will add value to your business and will indulge in helping your brand grow. If you are to invest your time in selling to everyone, closing deals would take place but your brand growth would never reach its heights.
4 . Create an impactful profile
When your prospects come on your Instagram page, they will find out all they need to know about your brand via the bio you have written. For instance, in the bio, you can mention all the necessary information whereupon reading your prospects wi;l have an understanding of what your brand is about, what they do and why they should be exploring it?
Interesting Read : How to Use Instagram Bots for Your Business?
The great thing about Instagram business accounts, you can add additional features such as how they can communicate with you, such as via email or call. You can even add your website link to your bio. You also have an option to speak in a few words what your brand is all about. Choose this as a chance to reveal the benefits your brand holds.
You need to capture your prospect's attention, don’t send them away confused, even when they walk away they should realize that your brand can cater to their needs and they need to come back for more.
5. Select a good profile picture
Have you ever looked at a logo or an image and at once realized what brand that image was or where you had seen that image? This is the same when you create your Instagram account. By placing a profile picture, you are giving yourself an identity that will be present in the minds of your prospects.
Ensure that when you create or select a picture to be placed at your profile picture, it should be done according to the instructions mentioned below:
- Should not be too small
- Should be attractive
- The colour should catch attention (ex: red and yellow)
- The words written on the image should be visible
- The photo should be clutter-free
- It should be an image that is worth sticking in the minds of your prospects
6. Focus on the creation of compelling content
‘’72% of marketers say content marketing increases engagement.’’ This is true because today multiple of your prospects make a decision to learn about your brand or explore your brand with the content they read. Content has the power to make one turn and click on the link which caught their attention in the first place. It’s time for your brand to do the same.
It is important for your brand to understand that creating content isn’t easy. There are thousands of content already available online, which means that you need to choose words that will differ your brand from the rest. Curate content which is insightful, educational and speaks benefits about your brand.
Interesting Read : How to take advantage of Instagram stories?
Your prospects will invest in your or will continue to view your images and videos when they have something for them isn't it which is exactly why you need to focus your content creation on selling the benefits your brand offers and then for the purpose of sales. Create more long-form blog posts for educational insights, use images and videos to help your prospect understand in short about your solution. When you are able to convince and guide your prospects towards their needs, that’s when they would like to explore more about you via your content.
7. Make use of Instagram stories
Source: Marcom Alliance
‘’1 in 4 Millennials and Gen Z-ers look for Stories of the products or services they want to buy.’’ Instagram Stories with its existence has gained massive popularity. Today every user on Instagram views the stories and for this reason alone it has grown to become a popular medium which even a brand like you can incorporate. Whether it's your product launches or a message you would like to share with your audience, using Instagram stories to convey such activities can help to extend your brand outreach.
8. Use Instagram ads
Instagram ads are another way to exhibit your solution. The best thing about conducting Instagram ads is that its analytics can help you to understand your brand’s performance better on Instagram. With Instagram ads, you can set which audience you want to target, how it appears and much more. With the Instagram ad analytics you can identify which posts are working well and which type of posts, prospects want to see more from your brand.
While you learn the top tips of marketing well using Instagram, there is one factor that matters if you want to exhibit your brand much better. Instagram stories when introduced created huge popularity because anyone can post a picture or video of what they are doing with tags and other features in it.
Interesting Read : How to become an Instagram Influencer?
This advantage soon drew the attention of brands because imagine you exhibiting your brand and it lasts for a whole 24 hours, imagine how much attention you managed to grasp?
In 2020, you need to sell faster if you want to tap your potential prospects at the earliest that is before the competitors get to them so it is wise to invest in a solution that can help you in conducting such an action.
Instagram stories is one such solution.
What happens when you exhibit your brand via Instagram stories?
1 . Wider reach of your solution
Instagram stories will be displayed to all the prospects that are following you. Even the prospects that are visiting your account your stories will still be visible to them. When you create Instagram ads the benefits are your stories can appear to multiple users hence increasing the exposure of your solution. This is a great technique as it helps you to capture more leads and increases your conversion rates better.
2. Engages your prospects
Another great thing about Instagram stories is that its features help you to engage better with your prospects (more details on this topic in the next category). Instagram has various features such as text writing, adding smileys, stickers, location, polls, and much more which would compel your prospects to answer any questions being asked or to simply give their opinion to your questions.
Interesting Read : How to manage multiple Instagram accounts?
For instance, in Instagram stories, you have an option for a poll, where you could show a picture and ask a question like which would your prospects pick from the picture to purchase. Your prospects would then click either this or that and you will be able to receive the insights needed. This action can help you to not only sell better but also give you a good knowledge of what your prospect's needs are.
3. A modern way of marketing
Selling to prospects is still a priority to businesses but the way you should sell them should be conducted according to how your prospects want it to be sold. For instance, you cannot just conduct sales on calls and capture your prospects in such a manner, when you are aware that social media is where your prospects are hanging out at this very moment Hence it is wiser to engage with your prospects in the road they are walking in which in this case is Instagram.
4 . Applying updated solutions
Now you are well aware that the market keeps changing. Today’s trend may not be as effective as it would be 5 years from now, so when you are aware that something is getting trendy you need to make use of it. With Instagram stories, this same theory applies. Instagram stories are the new trend and honestly, it is a great way to sell to your prospects. It captures the interest of your prospects, retains their interest ad instantly makes them want to explore more about your brand. This is great as of now, Instagram stories are a big hit and incorporating such solutions is exactly what will push your business towards a successful road of growth.
It is very easy to set up Instagram stories, all you need to do is:
1 . Go on your Instagram account and click on the ‘Camera’ icon.
- You have an option where you can either click a new photo or choose one which is present in your gallery already. The white circle is to click a new picture and the small black box is to choose the images from your gallery.
- Once you have chosen the image, your next option would be to select how you would like it to be seen by your prospects. You can choose the options of format available such as boomerang, normal, rewind and more.
4 . You have an option to even include your location status, the day of the week, the weather and time as well for your prospects to get a better insight about you.
- If you want to speak about your solution your selling, you can even include texts written by you and can change the font and colour of the text as well.
- Lastly, you can choose any filters to make your visuals more appealing and eye-catching and once completed you hit the next button and your story will be posted. You even have the option to either delete the story or save it in the screen above. You can also add more than two stories as well.
You are now aware of how Instagram stories can help you to sell better but did you know there is also one more method you can apply in order to enhance your selling tactics?
Something like managing another Instagram account?
Why should you use multiple Instagram accounts?
1 . Catering to multiple audiences
The number one reason for businesses to have more than one Instagram account is due to the fact that they can engage with multiple types of audiences from different locations. For instance, a brand like yours can create a separate account for users in the USA, or Australia or Japan and cater to the needs of the users in that particular country.
Interesting Read : 10 best practices for Instagram ads for 2020
The benefit here is as a brand, your outreach in global countries will be higher, you will be able to cater to your target audience's needs no matter where they reside, your chances of conversions are higher as well as since you will be catering to a number of leads.
2. Let’s you sell your products better
As a brand, there wouldn’t be just one product that you will be dealing with. It would confuse your prospects when you tend to sell more than one product on your Instagram page hence creating a separate account for all your products gives you the opportunity to sell them better and allow your prospects to understand what the product is about completely. For instance, when you share all your products on one Instagram account, chances are:
- They will be confused
- They might not remember all your products
- It will be too much for your prospects to take in when you exhibit the line of products you have
However, on the other end, when you create a separate account for your products, chances are:
- You can earn better revenue with the advertisements for that product
- Your prospects can explore and understand each of the features of your product much better
- It becomes convenient to tap prospects who would like your product and convert them quicker
3. Let’s you customize what you want to show your audience
Not all your prospects are the same. Each of them will have different preferences, tastes, and choices which make their needs different too. Engaging on Instagram is necessary and the way you engage in Instagram matters because it helps you to create a unique batch of content dedicated to serving such prospects.
With the help of multiple Instagram accounts, brands like you can show different sides of your business to develop the trust of prospects as well as attract them towards learning more about what you have to offer. For instance, you could create dedicated accounts where you can show:
- How well your employees function?
- What are the activities you employ in your organization?
- What goes into the making of your solution?
- Existing prospects testimonials
While Instagram marketing is helping your business to grow higher amongst your target audience, did you also know that Instagram helps you to increase your followers so that the marketing activity you conduct becomes much more efficient?
While you conduct all these actions, this article has stated at the earliest that while you conduct such actions, there can be a few barriers on the way. To eliminate such barriers, the wisest thing would be to invest in solutions that can help to conduct it.
There are ‘two’ such kinds.
How web scraping and proxy servers can help you conduct efficient Instagram activities?
Let’s begin with our first.
Now let’s say you want to use Instagram stories to exhibit your brand. How will you do it? It’s not just about posting a video or picture, you need to find the relevant ones which will garner the attention of your prospects right?
And overall all your competitors have been doing the same, so what can you do to make your users click on the links you share on your stories? Here is when web scraping can help you.
Web scraping ensures that you are able to scrape through any information such as user feedbacks, recommendations, competitors’ information and save it in your system in the format you would like to view it in such as CSV file and more. This will help you to understand the clear insights of what your prospects are looking at and you can then enhance your solution accordingly.
For instance, say your prospects want stories to be more images and less text, you would follow that and that is what will compel you to create attractive images to capture their attention.
Our second solution which is popularly called as proxy servers can help you in multiple other ways.
A proxy service ensures that you can access anything you want online without the fear of being caught. You are aware of what an IP address is right?
IP addresses give away your location. So for instance, if you try to manage multiple accounts on Instagram and your location for both the accounts is the same, Instagram will block you. But if you use a proxy server while conducting this action, to you it would be you managing both the accounts but to the outer world, it would be two different accounts of two different users.
Isn’t that great?
Proxy servers ensure that they are hiding users’ identity and give away another IP address in replacement so even if it gets blocked, your original one isn’t affected.
Instagram has become the spotlight for multiple brands and users like you to share, learn and exhibit their brand in the eyes of multiple prospects.
With this article, you have learned how you can conduct efficient Instagram activities and what are the tools that can make this journey an efficient one.
When you decide on investing in a web scraping tool, ensure that you choose one which scrapes large amounts of data very easily. Also when it comes to selecting good Instagram proxies, choose one which is paid, dedicated, offers a good number of IPs and is greater in its performance.
If you haven’t started branding on Instagram, you have everything you need with this article t get started. Where are you going to commence from?