‘’In another November 2017 report, 78% of marketing leaders reported increased concern about brand safety over the last 12 months ‘’
Brands today use many platforms to exhibit their solutions to their prospects. From conducting cold calls and emails to creating efficient SEO activities and posting ads, brands are investing their revenue in places where their prospects are most likely to be present there
Amongst these platforms, posting ads has come across as a great medium to capture lead attention and drive traffic with every ad click. But despite such an advantage in hand, it has become risky rather not very effective to conduct this action solely alone. Today fake websites, have growing traffic all because they use genuine brand support. For instance, your ad can be placed on a fake website and you might not even be receiving genuine leads because the fake website is receiving all of that on your behalf. By the time you realize, your brand’s identity has lessened by a huge number.
To enhance lead conversion growth in the 2019 market requires brands to adapt crucial steps to ensure that their ads are being rightly fixated in places that are genuine and will drive healthier traffic to their website which is why ad verification is required.
WHAT IS AD VERIFICATION?
Ad verification is the process that is undertaken by a third party person to ensure that all the ads being posted from a brand are conducted on a real website, with the right content, places on the right side and are viewed clearly to all prospects. The data should be reverted to brands because where the impressions, websites, traffic information are mentioned.
Ad verifications are essential because the 2019 hackers are not only brilliant but are exceptional in the activities they conduct. Any minute possibilities turn into an opportunity for them and in this case, it is the small ignorance of not monitoring where your ads are and how it is functioning.
HOW DO AD VERIFICATION'S WORK?
Source: Know Online Advertising
Step 1: Brand owners will engage with the ad verification agencies to ensure that their ad activities are being conducted in the right framework.
Step 2: The ad verification agencies will then shield the ads with their concerned snippets
Step 3: The shielded ads are then sent to either the Ad networks, exchanges or direct placements. Once this happens, the ad will be exhibited online
Step 4: The ad verification agencies will commence their duties the minute the ads are present online.
Step 5: All the reports will be collected from the impressions, engagements and clicks and websites and will be sent to the brands to have an insight into their ads.
BENEFITS OF AD VERIFICATION'S
NO LOSS OF AD FUNDS
Brands spend half their revenue in ads and when activities such as ad frauds happen, this leaves brands with a heavy loss to pay. With ad verifications, brands can relax as their ads are being taken care of and insights are being provided so that precautions can be taken at the right time. Few companies who depend highly on ads and are using ad verifications are mostly digital marketing agencies who depend more on social media ad postings. One example can be Craiglists where multiple ads are being posted.
NO REDUCTION IN ROI
Return on Investment (ROI) is a crucial factor for a brand. If the ROI isn’t great a brand can fall under a huge risk of losses which will take a lot of time to incur. With ads, brands aim to increase their ROI as they implement this technique intending to capture more lead attention. But if the ad frauds and hackers continue to use the ads for malicious activities, the ROI could face a decrease. With ad verification, this problem eliminated and ensures that all ads are being placed on genuine websites and are the ad activities that are conducted healthier.
IMPROVE AD EFFICIENCY
Working on impactful ads and placing it in areas where leads attention can be triggered is a continuous process. With ad verification, this process ensures that the continuous process is conducted smoothly by enhancing the ad efficiency at all times. When the ads are conducting a healthier action and are triggering the lead and driving good traffic to websites, the efficiency of the ad increases. Ad verification makes sure this happens.
Did you know that when you include a certain element in ad verification, the process becomes even more secure and quicker? This element is profoundly used today and has garnered many views among brands in the 2019 market. This element can help ad verification becomes better, which is why this element is called proxies.
WHAT ARE PROXIES?
Proxies are like a middleman between the user and the website. When a user wishes to access a website, it sends a request which is first received by a proxy server. The proxy networks makes the user's IP address and sends the request to the website. Once the website approves the information is sent to the proxy server securing it of no malicious content or risks and back to you.
Interesting Read : How to rotate an IP address?
It has become difficult to view data today and retrieving access to view this information has become impossible with the strict access control such websites hold. The main reason why brands get blocked because their IP address gets detected which showcases where the user's location is and if the location doesn’t match with the website access requirements it gets blocked.
Which is exactly why a proxy network is needed to resolve such an issue.This is why proxy servers are used to eliminate this issue. Not only does it help to prevent identity captures but also acts as a protective wall to secure the content which is being received by you.
WHICH PROXIES IS IDEAL FOR AD VERIFICATION?
Proxy networks can be a great solution to help reduce the ad fraudgery surrounding in recent years. With proxies, brands can easily place ads anywhere, no matter the number of times, all with their identity being hidden. Also, to tackle competitors, creating a better ad strategy can yield brand extra revenue to trigger the attention of more leads. Thus with proxies brands can easily gather relevant information to create a better ad strategy as well as retrieve the list of harmful and suspicious websites so that close monitoring of placing ads can be maintained each time.
Interesting Read : Beginner’s Guide to Digital Ad Fraud
1. DATA CENTER PROXIES
Data center proxies are widely used to serve the purpose of brand protection conducting market research, ad verifications, SEO monitoring and much more. Data center proxies work as a regular proxy, they hide the IP address so that your anonymity is hidden while surfing the internet. What makes them stand out is that they don’t require the need for an ISP (Internet service provider) or an internet connection. When you request to view a website instead of your information, data center proxies will send theirs.
- It is a cost effective proxy network
- No need for an ISP (Internet service provider) or an internet connection
- Anonymity issues can still be experienced
2. ROTATING PROXIES
Rotating proxies are referred to making use of IP addresses which are supported on the basis of a rotation proxies. So when your request for access, the IP addresses get changes every time. This is fruitful in ads as brands can post it anywhere at any time and on different platforms without the fear of being caught or seeming suspicious.
- Your identity can never be hindered because there are multiple IP addresses available
- Rotating proxies work on the round basis which doesn’t tamper the speed for any process
- If rotating proxies are used for free, the security can be tampered with and the traffic and the speed of the process will slow down
- Too many IP’s can carry a small risk of the process getting stuck or being caught in the act
3. RESIDENTIAL PROXIES
Aims to retrieve data without the fear of being blocked when conducting online data retrieval activities. Whether it is information on ad activities or how to prevent your ad from falling prey to ad frauds, get any data you want without having the fear of your IP address being subjected to high risk. Residential proxies have IP addresses attached to a physical location. The IP address is provided to users from the ISP itself. When you access information from any location, your ISP will give you an IP address.
- It is a brilliant measure for data harvesting when you need to verify genuine ads
- Offers high anonymity when it comes to extracting data to verify ads
- Only if the residential proxies are of good quality will the chances of not getting blocked while conducting online activities will stand secure. So a risk will always be there.
- WEB SCRAPING
Web scraping is the process of extracting information online through the method of scraping. Say you want to scrape through your competitor's website to see how their ads are being framed and executed and where do they mostly post their ads, you can conduct this action without any hassle.
Interesting Read : The Ultimate Guide to Proxies for Web Scraping
With web scraping all you need to do is click on the website to scrape, conduct the process and the data gets saved in your system. The data can be saved in any format for instance in a CSV file, Excel, JSON and much more. Web scraping, however, is more efficient when it is conducted with the help of any proxy servers. While the scraping happens, proxy servers ensure that
- Eliminates the manual work of copy-pasting information into the system
- Retrieves data quicker
- Regular scraping can cause the IP to be blocked
- With the rise in technology, websites are incorporating advanced methods making it difficult to scrape the information.
- REAL-TIME CRAWLER
Search any sorts of information you want from search engines and e-commerce websites with the help of a real-time crawler. When you send a request to the real-time crawler, it collects all the information required according to your request. Once the information is collected it sends you back the information in a format of an HTML or JSON. For instance, brands can collect data of websites that are suspicious or malicious and prevent their ads from appearing there. All the action taking place is conducted on the same connection being implemented which gives you real-time web scraping solutions.
1 . With a large IP choice and an exceptional IP backup option, the real-time crawler can deliver a 100% success rate in its data retrieval activities.
- It is a user-friendly application that just requires a URL to get started
- Requires constant modifications due to frequent website changes concerning its design or structural form.
- PREMIUM/PAID PROXIES
An additional proxy network which can help in ad verification are premium or paid proxies.Premium proxies are great to retrieve information online because it offers a dedicated proxy for a user. With premium proxies, any brand can conduct online activities without the fear of being blocked or their IP addresses being caught as suspicious. Premium proxies offer great speed and have a lot of advantages added to it for instance information can be viewed from any geo locations available, multiple IP addresses are provided, the data and bandwidth speed is great, ads can be conducted with a dedicated IP address and much more.
1 . Speed will never be tapered since the IP addresses provided are dedicated to the users
- The servers are maintained from trusted brands which assure no crash or shutdown errors.
- Proxies have a cache system which saves the information. This can cause security issues as anyone can view it.