Yet as brands we fail to** achieve the targets** or the results we expected from the lead generation tactics.
The issue here is as the market continues to change and new trends emerge, you are still under the process of applying the old rules on lead generation.
You tend to forget that with such major changes it’s time that you are applying the new checklist of conducting efficient lead generation activities.
While the online platform is filled with multiple articles on this topic, the article that your reading is different and there is one reason to explain why your attention needs to be retained here, all the information you read is what will help you achieve better lead generation results.
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We have covered the top lead generation strategies and tips together so that your next lead generation campaign will be a success.
It’s time you get started to outsell your competitors better and to grow your brand on a higher level.
With this, let’s get started.
THE MODERN RULES OF LEAD GENERATION THAT WILL WORK IN 2020
1. IDENTIFY YOUR TARGET AUDIENCE AND ENGAGE WITH THEM OFTEN
The first thing you need to analyze here is who your target audience is. When you do this, you are able to sell better to them.
When you have a count on your target audience, ensure that you engage with them frequently so that you are able to understand what they need and what expectations they have from you.
For instance, maybe a few of your prospects are expecting your brand to meet the new trend in the market. This can help you improvise your product accordingly and then selling to such prospects becomes a hassle-free task.
2. CREATE MORE EDUCATIONAL CONTENT
Content can work wonders for your brand, from capturing your prospect's attention to retaining them for long, a good content has the ability to convert potential prospects into a sales lead.
But what happens here is that despite understanding the impact of a good content, the brand still does it wrong. The reason being content is being written in the form of selling products rather than helping the prospect.
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This shouldn’t be the matter, your content needs to be educational. It should help the prospect understand what they need to do so that the impression is created that your brand can help them in multiple ways which will compel the prospect to invest in your brand. It’s this simple.
To write great content, you could:
1 . Research on common topics
2. Use case studies, stats and more to enhance your content better
3. Make use of expert opinion, videos and more to add better value to your content
3. WRITE CONTENT FOR TARGETED AUDIENCES
If prospect A is looking for a solution to help his or her brand grow and prospect B is looking to solve an issue about why social media is not capturing more leads, these two are not the same issues.
But what brands do is they believe it is the same issue and frame one content to suit both. This isn’t how it works, you need to find your target audience and frame content on the basis of them, identify what type of target audience would find Content A useful and create accordingly.
To conduct this action better, you could do this:
1 . Engage more frequently with prospects to learn their needs and issues better
2. Conduct surveys regularly to learn better
3. Capture feedbacks and opinions to understand prospects better
4. PRIORITIZE QUALITY OVER EVERYTHING
You could have 20 blogs more than your competitors but still, you won’t be able to have the lead capture rate your competitor has. The reason being the focus here was on quantity rather than quality.
You could have just 15 blogs a month and still have a better lead capture rate because all of the content you’ve shared is insightful and helpful to your prospects. To create quality content you should:
1 . Research content which is new
2. Mention expert opinion on the content topic so that it adds better value
3. Make use of current news or trends to add another level of value
5. GET MORE ENGAGEMENTS WITH YOUR PROSPECTS
The more you engage with your prospects the better are your chances of winning them over. Think of it in this way, if you had a doubt and you had two options to clear it, one is getting in touch with the right person at the moment or conducting multiple hours of research.
You would go ahead to choose the first option because it is more quicker and the opportunity to learn more is an added advantage. This is exactly what your brand needs to do with leads, engage with them more often so that apart from winning them over you build the trust factor.
6. LIMIT YOUR EMAIL MARKETING TACTICS
But if you plan to send 5 emails a day, this won’t help you in effective lead generation activities. Instead, when you plan your email activities such as sending 2 emails on alternate days or similar activities, the chances of your prospects to open it would be more.
Think of it this way, your prospects receive multiple emails a day and from them, some would be ignored and some would not even be opened.
Your email agenda is to get them to open, so when you conduct a good pattern of email activities, your click rates are going to be high.
7. CONDUCT LEAD GENERATION ACTIVITIES IN MEDIUMS YOUR PROSPECTS ARE
If your prospects are always on social media, conduct your lead generation activities here, if your prospects are using email more often, then use that medium to connect with them better.
When you engage where your prospects are, there are more chances of lead conversions taking place. Your marketing activities in such places would be more effective.
8. GET ON SOCIAL MEDIA
‘’Companies that engage in social selling get 199% better ROI’’ Social media is the new place for modern businesses like yours to get selling.
All of your prospects are on board all it needs is a little advertising technique to pull them in your direction. Be more active on social media, join groups, share posts and so more with the features of your social handles.
The more you exhibit your brand, the better are your chances of enhancing your brand reputation.
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9. CONDUCT FREQUENT A/B TESTING
A/B testing helps you understand whether what actions you're doing is on the right front. For instance, if your subject lines are being used effectively or not.
10. EXHIBIT SOCIAL PROOFS AND PROSPECT TESTIMONIALS
Social proofs state to your website visitors who purchased your product and this can help make an impact on your new prospects to invest in your brand. Also by seeing positive prospect testimonials, can boost your new prospects' confidence to invest in your brand without any doubt.