Running a website means you should understand the significance of search engine optimization (SEO). When it comes to generating more traffic and ranking highly on the major search engines, SEO is everything you need so people can easily search for websites and trust businesses like yours.
However, if you’re too complacent about your SEO strategies, there’s a high chance that you’ll eventually get buried. Even if you try harder, but the other websites continue to outrank you, then your marketing and ranking efforts might not be working efficiently.
Luckily, you don’t need to be at the bottom of the competition continually. This is where SEO proxies enter the picture. When you use proxies along with other techniques, you’re able to boost your search engine optimization campaigns and make it to the top again over a short amount of time.
Continue reading this article to learn what SEO proxies are and how they make a huge difference in your marketing and ranking.
SEO PROXIES: WHAT ARE THEY AND HOW THEY WORK?
When it comes to daily search engine optimization functions, you’ll probably need to deal with proxies. Typically, an SEO proxy serves as a middleman that connects your computer to the Internet. It can be a great mechanism that allows businesses to perform an efficient online activity and boost their brand without worrying about anything. In short, it bypasses restrictions and filters provided by the search engines, websites, and social media networks.
When using a proxy, the request for information isn’t automatically sent to the Internet. It’ll first pass through the proxy, and the latter will forward the request to the web. Upon the completion of the request, the webpage you’re looking for will be shown, and the proxy will receive the data and return it to you afterward.
On the other hand, SEO proxies come in different types. Depending on where you’ll use them for, the common ones include:
1 . Instagram proxies for SEO campaigns intended for Instagram
Facebook proxies for multiple accounts on Facebook
Twitter proxies for making and accessing different Twitter accounts
Scraping proxies intended for data collection from several websites
Now that you already know how proxies for SEO work, it’s time to take a look at how to choose the right one that works best for your marketing and ranking campaigns. In reality, utilizing a wrong proxy can adversely impact your company. For that reason, it’s best to think about some considerations before choosing one online.
Below are things you should consider when you’re planning to buy an SEO proxy:
1 . Support For All Applications – It’s essential to ensure that the proxy you’re going to pick can support all the applications and software you’ll be using for your search engine optimization campaigns.
2. Safety Of Information – The proxy should keep confidential and delicate information safe from hackers and unauthorized use. Select the one that uses a username and password for authentication purposes as it can more likely help you attain that goal.
3. Better Speed – Make sure to choose a proxy with faster speed so you’ll not waste time waiting for your screen to load.
4. Unlimited Bandwidth – Just like speed, you should go for a proxy provider that provides unlimited bandwidth to ensure the improved performance of your business.
5. Continued Support From Proxy Providers – Keeping up a proxy requires a lot of work, and people without sufficient knowledge about it might not perform a better job. As such, look for a proxy company that offers continued support for maintaining the proxy.
6. Monthly Replacement – Using SEO proxies all over again will get you noticed. So, if you want to remain private for a long time, you should opt for a provider that offers monthly replacement of your proxy.
7. Flexible Choice Of Geographical Locations – Location is crucial when it comes to search engine rankings. While several proxy companies provide proxies for the location of where they can be found, other providers can offer proxies from a variety of locations around the world.
SEO PROXIES: HOW CAN THEY BENEFIT YOUR MARKETING AND RANKING EFFORTS?
It might be hard to understand why proxies are crucial in your search engine optimization campaigns. In reality, taking advantage of SEO to supercharge marketing and search engine rankings is becoming more challenging. That’s primarily because of the fierce competition in the market. So, you need the assistance of a reliable marketing agency like 301 Consulting and some SEO tools, including the use of proxies, to ensure you’re able to conduct your optimization activities efficiently.
Here’s how proxies can make a difference in your marketing and ranking:
1 . MONITOR THE COMPETITION
Doing an efficient SEO activity means getting the right keywords that people can use when searching for something or the right content, which appeals to many prospects. When you have the proper data at hand, you can get the most out of your search engine optimization campaigns to outrank your competition.
And to extract your competitors’ data, you need to use proxies and have the information saved in your system to improve your company’s marketing and ranking performance.
2. HELP GAIN A LOT OF TRAFFIC
In most cases, you should equip your site with the proper meta tags, keywords, and content. You need all this information from a variety of sources to develop the perfect SEO campaigns that can help you receive organic traffic. This is where using proxies becomes beneficial.
Generally, proxies for search engine optimization are also valuable in terms of getting the right amount of web traffic. They can allow you to scrape data and utilize it to optimize your own web pages, which will result in increased traffic.
3. MANAGE MULTIPLE SOCIAL MEDIA ACCOUNTS
Nowadays, many marketing companies are capable of managing multiple social media accounts for different individuals. Unfortunately, their ability to access accounts is sometimes mistaken by these networking sites as spam and as a result, shut off their access.
So, if you’re doing the same thing for your SEO activities, you should use a proxy to access each social media account from multiple IPs and prevent you from being blocked.
4. RETRIEVE DATA FROM MANY WEBSITES
In addition to obtaining data from the competitors, SEO proxies can also help in retrieving data from various sources. By using proxies through data scraping, you can quickly get any information about your choice from different websites, including those that are restricted. From finding the right keywords to searching for the proper backlink, you can make sure that all of these data will be used to achieve the expected outcome for your marketing and ranking activities.
5. PROVIDE FAST LOADING
When you use an SEO proxy, the browser of the user will cache your websites, which means that when someone goes to your site for the first time, it’ll be transferred to the cache. As a result, your website will have a faster loading speed as it obtains subsequent visits from different users.
With a proxy in place that helps improve the loading speed, search engines like Google will not hesitate to elevate the rank of your site on the search slides.
6. GET HIGH-QUALITY BACKLINKS
Primarily, backlinks also play an integral part in content rankings. When your content comes with the appropriate backlinks, many users will be attracted to view and share about your brand across various networking sites.
Thus, if you want to get quality backlinks, you have to use proxies to make the process of web scraping successful. The more you retrieve great backlinks, the more you can draw a lot of traffic to your page and raise your rankings spontaneously.
7. MAKE THE SITE AUDIT FAST AND EASY
As a business owner, you also need to conduct a site audit on either your own website or on the competitors. And to get started with the audit, you need to do web scraping to gather relevant data. By using SEO proxies, you can access many pages of the target site and get data quickly and without trouble. Every request you make will pass through a different IP, and as a result, you’ll not get noticed by the target server.
8. TRACK RANKINGS
Just like other marketing tactics, SEO is a continuous process. And being a never-ending process, it’s essential to know how your business is doing by measuring the results. Although you can gauge your growth in traffic, you also have to figure out whether your keyword rankings have increased.
However, you should understand that measuring the keyword rankings shouldn’t be done simultaneously to avoid getting blocked by the search engines. Hence, you should scrape search engine results each week or month using SEO proxies. Make sure you’ve set up your proxies before starting the scraping process to save time and effort.