The number isn’t shocking, Instagram is huge and it’s getting huger by the minute.
And why not?
Instagram is a platform where users share images, videos and follow people of their interest. Businesses are smart enough to understand that if they want to sell better to prospects, it needs to be in the way prospects want to be catered.
Your business should be on Instagram and if it’s not, then this article will give you all the reasons to be in it. By creating an Instagram account and displaying your solution isn’t enough, you need to work your ways with the help of such an efficient channel so that your sales chart can see a difference.
This is exactly what you are going to take from this article. Right from why your brand needs to conduct Instagram marketing to how you can incorporate the steps which will matter your brand.
Stay tuned till the end of this article to get all the insights.
Let’s move ahead.
WHY IS INSTAGRAM THE RIGHT MEDIUM FOR YOUR BUSINESS GROWTH?
1. CONNECTS YOU TO THE RIGHT AUDIENCE
The greatest thing about Instagram is that it helps you to connect to the right audience. Many brands waste a lot of their time trying to reach out to the wrong audience and when they realize it, it’s too late. With Instagram, this isn’t the case. Instagram gives you the option to target who you want to, it allows you to conduct ads to the audience who you believe is the right fit for your solution.
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For a business, the main agenda for successful sales should be solving the needs of the audience and that can only happen when you are targeting the right ones. Instagram ensures this takes place.
2. CAN CONNECT EMOTIONALLY
How can your brand connect with the multiple audiences you have? You cannot cater to each and every audience personally, can you? You need a solution which can help you to attract your audience and as well as help you to connect with them emotionally. That is exactlywhat Instagram aims to help you deliver with its post option.
With the use of high-quality images and videos, you can convey your brand’s message and connect with your audience emotionally. The videos and images you use can convey volumes that your prospect can connect with. They would be able to relate to it and visuals once seen have chances of being retained in the minds of theirs.
3. HELPS YOU SELL BETTER
Instagram isn’t just about posting online, as mentioned earlier it is more than that. It is a great medium to sell if you know how exactly it should be done. Instagram has multiple features that let you conduct sales action. It has Stories, posts, highlights and much more which can help you to reach out to your audience without any hassle.
As a brand, when you sell to your audience, the main focus is to first capture their attention, retain their attention and finally move that attention into action. When you use such Instagram features, conducting the mentioned process doesn’t take much.
4. INCREASES TRAFFIC RATE
Another great thing about Instagram is that the traffic rate for business pages has the chance to increase. The reason being an ad or a post has caught the attention of a prospect and they are visiting your page to learn more. This is great because it provides your brand with the opportunity to showcase an elegant yet insightful information which can satisfy their needs better.
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With Instagram how well you create and manage your page matters because if your page entices the attention of your prospects, chances are they will click on your posts and might be your website to learn about your brand.
5. EXTEND BRAND OUTREACH
Imagine how well your brand could grow if you target even a small number of prospects using such a platform. With Instagram ads, Instagram business features your brand has the liberty to reach out to any of your prospects from anywhere in the world. It doesn’t have to be restricted to the country you are living in.
Wouldn’t that be great for your brand?
6. HIGHER ENGAGEMENT RATES
Another reason to love Instagram for your business is the high rate of engagement. With your constant posting activities, you compel your audience to engage with your brand better. For instance, say if you have a post speaking about your products' new feature launch, you could turn it into an engaging post by asking your audience what are their opinions and how they would use your product?
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This can cause multiple commenting and increase your page traffic as well which is exactly what is needed when you want to push your brand closer to your audience interest.
Instagram is great and you need to start using it in your brand’s marketing activity, after all, which another place provides you all the advantages, from engaging with prospects till capturing and retaining their interest for long?
Instagram is the best place for your marketing tactics to take place.
14 INSTAGRAM MARKETING TIPS FROM INFLUENCERS
1. CREATE A BUSINESS ACCOUNT
Instagram accounts can be created in two ways, one is the normal one which prospects have and the other is a business account. The difference between the two accounts is obvious. While the regular account shows simple stats for any posts being shared, a business account offers to exhibit more information on that. You can get detailed insights into your posts such as the age of your audience, time your page experienced high traffic, as well as your account, will give your prospect the option to contact you directly since you can place the communication method such as email, calls, text.
2. SET AN INSTAGRAM MARKETING GOAL
Once you have created your business account, your next step should be what is your aim in conducting such an action? The reason why this process is important is that you are using a platform that has the highest number of active users. With the statistics mentioned in the article, it is obvious that Instagram is a great medium when it comes to selling and if you are not going to create a plan to accomplish your goals, how will you even start your Instagram marketing activities?
Before you can even initiate the engagement and the posting activities, sit down and understand what is it that you are expecting from such a medium?:
- Higher sales numbers
- More deals to close
- Higher engagement
- Brand awareness or more
When you are clear about how you want to achieve your goals, Instagram marketing becomes a smoother journey to travel on.
3. IDENTIFY YOUR TARGET AUDIENCE
The next step for an effective Instagram marketing activity to be conducted is to identify who you are doing it in the first place for. Many brands commit the mistake of just selling to anyone and everyone which isn’t the right way of doing it in the first place. For instance, say you are a vendor who sells proxy servers, your target audience would be more of developers, researchers and people who indulge in online activities more often.
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Your sales graph will hit the right numbers when you are selling to the right audience. Your audience will add value to your business and will indulge in helping your brand grow. If you are to invest your time in selling to everyone, closing deals would take place but your brand growth would never reach its heights.
4. CREATE AN IMPACTFUL PROFILE
When your prospects come on your Instagram page, they will find out all they need to know about your brand via the bio you have written. For instance, in the bio, you can mention all the necessary information whereupon reading your prospects wi;l have an understanding of what your brand is about, what they do and why they should be exploring it?
The great thing about Instagram business accounts, you can add additional features such as how they can communicate with you, such as via email or call. You can even add your website link to your bio. You also have an option to speak in a few words what your brand is all about. Choose this as a chance to reveal the benefits your brand holds.
You need to capture your prospect's attention, don’t send them away confused, even when they walk away they should realize that your brand can cater to their needs and they need to come back for more.
5. SELECT A GOOD PROFILE PICTURE
Have you ever looked at a logo or an image and at once realized what brand that image was or where you had seen that image? This is the same when you create your Instagram account. By placing a profile picture, you are giving yourself an identity that will be present in the minds of your prospects.
Ensure that when you create or select a picture to be placed at your profile picture, it should be done according to the instructions mentioned below:
- Should not be too small
- Should be attractive
- The colour should catch attention (ex: red and yellow)
- The words written on the image should be visible
- The photo should be clutter-free
- It should be an image that is worth sticking in the minds of your prospects
6. FOCUS ON THE CREATION OF COMPELLING CONTENT
‘’72% of marketers say content marketing increases engagement.’’ This is true because today multiple of your prospects make a decision to learn about your brand or explore your brand with the content they read. Content has the power to make one turn and click on the link which caught their attention in the first place. It’s time for your brand to do the same.
It is important for your brand to understand that creating content isn’t easy. There are thousands of content already available online, which means that you need to choose words that will differ your brand from the rest. Curate content which is insightful, educational and speaks benefits about your brand.
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Your prospects will invest in your or will continue to view your images and videos when they have something for them isn't it which is exactly why you need to focus your content creation on selling the benefits your brand offers and then for the purpose of sales. Create more long-form blog posts for educational insights, use images and videos to help your prospect understand in short about your solution. When you are able to convince and guide your prospects towards their needs, that’s when they would like to explore more about you via your content.
7. CONDUCT CONSISTENT INSTAGRAM MARKETING ACTIVITIES
One of the reasons why many brands on Instagram lose out on their page traffic is because they fail to conduct their posting activities often. Either they would post for two days continuously and then take a break for a week and get back again. Such actions are wrong and if it is continued to be practiced, your page could lose out on potential prospects.
You are following other brands because they have caught your attention while you were scrolling your feed or viewing Instagram stories. To exhibit their existence, that brand is constantly posting about their solution and brand so that it will remain at the back of your mind. Tomorrow when you need something, you will remember that this brand has what it takes to fulfill your needs and you tend to invest in them.
This is exactly why you need to ensure that your Instagram page is always on point. By conducting the below actions, you can continue to draw more attention towards your page and convince prospects to invest in you:
- Select one theme for the page
- Use impactful layouts
- Creating posting strategies and incorporating it accordingly
- Using Instagram features for better marketing tactics to be displayed
- Creating insightful images, videos and other forms of content
8. KEEP YOUR CAPTIONS GAME ON POINT
On Instagram the best way to reach out to your prospect or rather to sell to them and connect with them emotionally, writing insightful and attractive captions matter. The reason being captions are a great way to get the prospect to understand why have you shared them such a post, it gives them details on what exactly you want them to see when they view your post. The main agenda of a caption is to retain the attention of your prospect and finally by the end of it turn towards your website to learn from you.
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Writing a caption doesn’t have to be a difficult task, you don’t need to write stories, you can have a one-line caption and yet sweep your prospect's attention towards your brand instantly. Ensure that your caption is relevant to the post, is insightful and should state the reason why a prospect should read it.
9. MAKE USE OF HASHTAGS
Hashtags are trendy and hashtags can get your post viral. You heard that right. The number of hashtags you use can help to extend your post outreach. For instance say if you have posted about your new product launch, as your hashtag you would use words such as #b2b, #productlaunch #newsolution and more.
Whenever your prospects use any other words mentioned in your hashtag, your post will be visible to them. This is important because today many users in order to find something on Instagram, use hashtags more often. When you have a great picture, a good caption, enhance your posts better by adding in a good number of hashtags.
10. ENGAGE MORE WITH PROSPECTS
As mentioned earlier there are many features that Instagram offers, If you learn how to incorporate them in your Instagram Marketing activities, chances are you can see a change in your business sales graph. For instance, using Instagram stories, you can give your prospects a visual exhibition of what your brand is like, who are the team members, what your office looks like, how does your team works together and much more.
‘’500 million users now use Instagram Stories every day.’’ Imagine how many views your story would be getting when you post it as an Instagram ad? All your audiences will be able to see it. Even using Instagram Live allows you to engage with your audience and speak to them, answer their questions about your brand and much more.
The more you engage with your prospects, the more comfortable they feel and the better are your chances of converting them into a sales leaf. Apart from using the above-mentioned Instagram features, you can still engage with your prospects by having quizzes, debates, giveaways and much more.
11. MAKE USE OF INSTAGRAM STORIES
‘’1 in 4 Millennials and Gen Z-ers look for Stories of the products or services they want to buy.’’ Instagram Stories with its existence has gained massive popularity. Today every user on Instagram views the stories and for this reason alone it has grown to become a popular medium which even a brand like you can incorporate.
Whether it's your product launches or a message you would like to share with your audience, using Instagram stories to convey such activities can help to extend your brand outreach.
12. CONDUCT POSTING ACTIVITIES AT THE RIGHT TIME
It’s not just about posting every 2 hours or every day. For maximum results and to ensure that your post or story is being seen, you must conduct the action at the right time. The right time refers to when your prospect is online and active.
- Travel and tourism: Friday, 9 a.m. to 1 p.m.
- Media and entertainment: Tuesday and Thursday, 12 to 3 p.m
- Food and beverage: Friday, 12 p.m.
- Retail: Tuesday, Thursday, and Friday, 12 p.m.
- Professional services: Tuesday, Wednesday, and Friday, 9 or 10 a.m.
- Non-profit: Tuesday, 10 a.m. or 4 p.m.
- Non-retail e-commerce: Thursday, 4 or 9 p.m.
- Pharma and healthcare: Wednesday and Sunday, 9 a.m.
- Personal care: Thursday and Friday, 1, 2, or 3 p.m.
- Technology: Monday and Tuesday, 2 p.m.
- Education: Thursday, 4 or 5 p.m.
Reach out to your prospects when they are online and watch how their interest walks towards you.
13. PARTNER WITH AN INFLUENCER
Have you bought a product because one of your favourite Instagram stars recommended it? This is exactly how influencer marketing works. Just like how you were convinced you need to invest in that product, your brand impression can be advocated by an influencer.
An Influencer is a person who is looked upon by many individuals. In fact, when an influencer refers its audience to invest in your solution, there are chances where at least 5 out of the 10 people would actually do that, and the remaining of them would come to your page to learn more about you.
Your brand needs to invest in a solution which can help it to grow, an influencer can help be a part of that.
14. USE INSTAGRAM ADS
Instagram ads are another way to exhibit your solution. The best thing about conducting Instagram ads is that its analytics can help you to understand your brand’s performance better on Instagram. With Instagram ads, you can set which audience you want to target, how it appears and much more. With the Instagram ad analytics you can identify which posts are working well and which type of posts, prospects want to see more from your brand.
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Apart from the above-mentioned tips, there is another way where you can enhance your Instagram marketing activities better. It is a unique solution and is considered to be the best way to capture insights that will not help you to outsell your competitors better but also give you a cheat sheet on how you can exhibit your solution better.
HOW PROXY SERVERS CAN HELP TO CONDUCT EFFICIENT INSTAGRAM MARKETING ACTIVITIES?
Proxy servers are the modern solutions your modern business requires to conduct efficient online activities. With proxy servers, you can easily conduct efficient Instagram marketing activities.
Let’s understand this with an example:
To sell better than your competitors, you need to first perform better than their current actions. The way to do that is if you could get the data to what they are doing, and how is that possible when you are aware that the online world has multiple barriers?
The existence of proxy servers can help you. With proxy servers, you can get a peek of what your competitors are doing. What posts are giving them more recognition, who are their followers and much more? Proxy servers allow you to capture all that information without having to reveal your identity.
It hides your real IP address which is the main reason why brands get blocked when trying to access restricted sources. A proxy server eliminates this issue and ensures that any action you conduct online is done securely and without any risks attached.
Understanding this, you could use proxy servers to view any information you want. Be it your competitors or any other information, a proxy server can help you access any data your brand needs to enhance the marketing actions being conducted on Instagram.
See it for yourself.