SEO is considered to be one of the modern solutions required for a business to succeed better in 2020. In fact, SEO growth has convinced businesses that applying it on a consistent basis can help capture organic leads and make it easier to close deals thereafter.
The rise in SEO has given opportunities for brands to grow well which is exactly why your brand needs to start implementing it sooner. The way your brand can be considered the best from the crowd is only possible when you incorporate the current successful solutions, where SEO is a part of too.
There are multiple SEO techniques and the faster you apply them, the better are your chances of achieving the vision of your brand.
Understanding this, let’s get you started all about SEO and what are the efficient techniques that could upscale your brand faster and more productive.
“On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics.” – Duane Forrester, Senior Product Manager, Bing
WHAT DO YOU MEAN BY ‘SEO’?
SEO stands for search engine optimization and as the name suggests its main focus is to optimize a brand’s website or the content it writes.
Let’s understand this with an example:
Your prospects are looking for something and would type on the search engine to find the solution. When they hit the ‘Search’ icon, a list of relevant information is displayed so that they choose which information would be ideal for them to click upon.
What SEO does is, ensures that your brand’s content is one amongst the crowd. It ensures that the first information your prospects see is yours. But for that to happen, you need to work on the SEO tactics for your brand first. When the process is completed exactly how it should be, that is when you appear much more visible to your prospects.
Today, if anyone needs information on anything, all they need to do is go on Google and type or voice search for their needs. 99 firms state, ‘’Search engines drive 10 times more traffic to shopping sites than social media.’’ So what Google does is it scans through all the relevant information according to the needs of the prospects and showcases the same to them.
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But Google just doesn’t choose any data to prospects, there are some parameters it undergoes such as the website should be easier for Google to understand, the right SEO tactics such as keyword placing or backlinks are placed in the right manner, the website has good traffic and more.
SEO is growing in demand and popularity and why not?
When it is offering you such a massive opportunity to rank the highest so that the minute your prospect sees the first information displayed, the click goes there, imagine how well your business performance would be?
BENEFITS OF SEO FOR BUSINESSES IN 2020
1. CREATES A BETTER EXPERIENCE FOR PROSPECTS
As you are aware of the main focus of SEO which is optimization, understanding this can help you to create your website or content in a manner that enhances your prospect experience. There would be fewer complications or cluttering of information and that would make it easier for Google to find your solutions and showcase it to your target audience.
Optimizing your website for instance with the way you showcase your solution, optimizing your content with the way you write it, place the keywords and backlinks, use quality images and more, all contribute to making it easier for prospects to find you, explore you and learn from you. When you make the experience better for your prospects to find their needs quicker, they retain their interest longer with your brand. Such action contributes to closing deals much faster.
2. CAPTURES ORGANIC TRAFFIC AND LEADS
Another great thing about SEO is that it helps your brand to capture leads and traffic organically. Many times it happens that when you execute any online measures, you will get leads but not all of those leads would be genuine. Hence there is a time spent to cater to such leads and convert them and if they are not the right leads for your business, you tend to waste time there.
With SEO this isn’t the issue. The leads or the traffic that is coming in are all those who genuinely want to learn about your solution. They can be considered as warm or hot leads who just need to explore your content or website a bit more so that investing in your solution could be done confidently by them.
3. HELPS TO SELL BETTER
SEO works based on selling using the content platform. ‘’Content marketing generates over three times as many leads as outbound marketing and costs 62% less.’’ Content marketing is ruling and is considered to be another efficient technique to capture the attention of potential prospects.
With SEO there are two things that matter when you write content, keyword and backlink placing. The selling becomes easier because when you place the keywords your user often uses to find a solution, your content will appear in front of them. When you place backlinks of your peers from relevant sources, your content gets shared and found under the tag names you have applied as a link in your content, this again springs up to your content in the eyes of your prospects
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When you create SEO content, selling doesn’t take a step back instead it pushes its outreach higher so that the audience that clicks on it, are the ones who are keen on investing your solution. With SEO, selling to prospects has become a much more efficient task.
4. CAPTURES ATTENTION QUICKLY
Your prospect will have multiple contents in front of them, all similar and you know what makes them stop to see your, the attention you will be grabbing from your SEO techniques. SEO content isn’t written, you have the opportunity to include high-quality images and videos which holds the attention of prospects.
Apart from this, you also have valuable content which is another reason why prospects stop to read what you have to offer them. It could be the attractive content or the example you mentioned, with SEO techniques you can write an impactful content which will retain the interest of your prospects and by the end, they would be traveling to your website to be catered by you.
5. EXHIBITS YOU IN A POSITIVE LIGHT
When you go online to find a solution and the first information you see on that page, what are your views on it? What is the first thing that pops into your mind? The answer is that this data displayed is ranked first because it must have got better views and shares and the expertise of this brand would be higher than the rest.
This is exactly what SEO aims to deliver. Just like how you had such thinking on the scenario above, this is what your prospects would be thinking as well when they see your content first. When you apply the right SEO techniques, don’t be surprised by your rankings and the traffic as well as the leads that you cater to.
You are now confident about how SEO can impact your business, it is only fair that now you move on to understand how you can make your business more efficient with its presence.
14 PROVABLE SEO TECHNIQUES TO APPLY IN 2020
1. CREATE LONG-FORM BLOG CONTENT
‘’Blogs posts with longer, in depth content is the best.’’ Blogs are a great mechanism to use to retain the attention of prospects. The best kind of blog is long-form ones because they have all the information needed in detail for the prospect to understand the solution advice you are offering them.
The greatest thing about blogging is that it has the capability to keep the prospect reading for long hence increasing the chances of them confidently investing in your solution. With SEO, remember that while it helps your brand to rank better, with its first technique you need to create valuable content that can help your prospect to retain their views on just your blog.
When framing your long blog content, ensure that you conduct the following steps:
1 . Thoroughly research in the article
- Explain every advice or tips in detail
- Use high-quality images and good videos from reputable sources
- Provide examples for your prospects to understand better
- Keep the language simple to understand
- Write all the relevant information needed for the topic
2. INCORPORATE ‘BUCKET BRIGADE’ TECHNIQUE
Bucket Brigade technique is the art of connecting one statement to another. For instance,
‘’Did you know that there is one unique solution that can help to grow your business?
It is popularly called, ‘proxy servers.
What are proxy servers?’’
This is the perfect example of the Bucket Brigade technique and when used in SEO it can give your brand a benefit. The benefit of capturing your prospect's attention for long. Have you wondered why many prospects view a content piece for some time and then leave?
The reason is clear. The content wasn’t strong enough to capture their attention to read further and you cannot let that happen because if you do, your chances of lead conversion fall slower and short. Instead, when you use the Bucket Brigade technique, you are framing sentences that connect with each line.
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So when a prospect reads it, it is compelled to fall line after line to understand what you have written and this is great because it captures their attention for long.
3. DON’T IGNORE YOUR OLD BLOG CONTENT
Yes, you heard that right!
You would be writing on different topics but often your prospect would Google the same topic which you have written previously. It would be great if you just tweak it up a bit with the latest information and update it. You can still get more views on it.
Conduct the same actions with your old blog and always keep them updated. Your prospects will need to view information more than once, give them the opportunity by providing them the latest information through your blogs.
4. CAPTURE QUALITY BACKLINKS
A backlink is a process of linking relevant websites to your content. For instance, say if you are writing about the best proxy servers in the market, you would add a backlink to it as shown. This can be a great SEO technique as adding backlinks from relevant sources can increase your website ranking.
What happens is you add a backlink from a good source when your prospects type in that source, your article will too appear. Also, there are chances where the source you have added, can also share your content which again can benefit you. Even when someone adds your brand name in their blog often, Google will identify your brand in a positive manner.
When you have applied backlinks from a well-established source, your content adds a good weight.
5. PLACE THE RIGHT KEYWORDS
Another good SEO technique is the art of placing keywords. The reason why we are placing keywords in the content is that this action will help you rank your website too. You are placing keywords that your prospects use when searching for their needs and hence when they type it, your content will automatically be in front of them.
Having said this, don’t try to over place it everywhere in the article. Use it genuinely and it should look like a normal statement. When you try to cram it in, it becomes obvious and the statement loses all meaning. Ensure you apply a good number of keywords and it should look natural.
6. WRITE WHAT YOUR PROSPECTS WANT TO READ
This is another important SEO technique. Many brands write long blog posts but lose the essence of why they are doing it in the first place. When you write content, don’t think of it as a medium to just sell, let that be secondary for you. The primary reason you conduct such action is that you want to help your prospects.
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Through the medium of content, you are going to help your prospects find a solution. With your content, they will be able to understand that your solution has what it takes to cater to their needs. Whenever you plan your content strategies, ensure that you are focusing content for the purpose of first helping your prospects find what it needs and then to convince them to invest in your solution.
When you have such a mindset while creating content, selling to prospects becomes a hassle-free task.
7. KEEP A TRACK OF YOUR SEO TECHNIQUES
While you are investing your time in creating and managing the SEO techniques, also ensure that you are monitoring your actions. Not all your techniques will work, for instance, say if you have written 8 blogs on similar topics, a few of those blogs will have higher views and the rest would have average.
This stats is important as it can help you to eliminate what is not working out for you and what will help you to grow better. As mentioned in the example, when you know that a few of your blogs are achieving higher view rates, you would focus on writing on those topics. Whenever you conduct any SEO activities, keep a track of your performance because only when you monitor will you be able to improvise and enhance your SEO actions better.
8. PLACE INTERNAL LINKS IN YOUR CONTENT
Source: Techno Faq
As mentioned earlier, your main agenda from any of the blog content is to retain the attention and interest of your prospects. While one way was to capture them through the medium of images and videos, there is another way where you can help them to stay on your content for longer and make them explore you more.
Add your other blogs to the content you’ve written. For instance, say you are speaking about proxy servers benefit for a business, you can highlight proxy servers and add a link of another blog where you have mentioned in detail about proxy servers. So when your prospects click on the link, they further their knowledge about the topic. Hence they will continue to explore more of your brand and its solution.
9. GET ON WIKIPEDIA
Yes, Wiipedia is a great source of information but not all the information present there has a valid source or has enough information required to satisfy your prospects. Use this as an opportunity and use Wikipedia as a source from where traffic can be derived from. Fill in the missing information mentioned and add more backlinks so that your website can be ranked better.
To drive more traffic from Wikipedia, for any information you state, add sources that link your prospects to your website the minute they click on it. This will ensure that the traffic increases and hence your website performance will improve.
10. GET YOUR ACTIVITIES ON SOCIAL MEDIA
‘’90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users (Emarketer, 2019).’’ Social media has become the hub for any business to easily engage and sell to potential prospects. The greatest thing about such a medium is that today everyone is on it to find the solutions for their needs.
With such a huge prospects base, it is wiser to share your SEO tactics on such a medium. When you share your blog content on any of the social media handles, there is no chance of disappointment, as the content will have a good number of outreach. With constant comments, likes, and shares, your audience will be able to find you.
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You can even tag good influencers on your blog posts, start a debate and much more. These are all great ways to get your prospect to engage with your content. When you conduct such an action regularly it becomes easy for your website performance to be better.
11. FOCUS ON YOUR HEADLINES
Source: Lyfe marketing
Another way to enhance your SEO activities is to retain the attention of your prospects via the headlines. Whether it's your title, or the heading of sub categories, ensure that it is attractive enough to make your prospects retain your content. While you create engaging content, if your heading is boring and non-attractive, your prospects might not continue further.
They need a reason to stay on your content and hence creating curious headings can make them stay one but longer. When you attempt such tactics, you could be successful in leading your prospects to continue reading till the end of the article and hence the aftermath of such an action would be to explore your brand more and might as well to invest in your solution too.
12. CREATE RELEVANT ‘TITLE TAGS’
Another SEO tactic can be to create relevant Title tags. The presence of Title tags can help search engines to understand what exactly is your content all about. For instance, if you write about proxy servers, in your title tag you can mention ‘proxy servers’ or ‘private proxy’ and more. So when a prospect tries to search for a proxy solution. The search engine can easily crawl and push your content towards them.
Maby brands don’t take this factor seriously but it is important because it is another medium for your brand to be ranked well.
13. INCORPORATE MORE INFOGRAPHICS
Venngage stated, ‘’41.5% of marketers said that infographics and illustrations got the best response. Charts and data visualizations also proved to work well. 25.7% of marketers claimed that they lead to the highest engagement.’’
Infographics save time and energy for a prospect who is in a hurry to receive a quick answer. With infographics, you can state the information in an attractive manner which will help to capture the attention of multiple eyes.
14. FOCUS ON THE CREATION OF VIDEO CONTENT
‘’According to a Cisco survey, video traffic will comprise 82% of all consumer Internet traffic by 2021.’’ Video content is a great solution when it comes to selling to prospects in a quicker manner. When a prospect sees a video, they are compelled to continue viewing it because the images, colours and small texts make it easier for them to understand the context.
You can place short video links to explain your content so that multiple eyes can be drawn towards it. Video form content doesn’t need to be long, the shorter you explain a topic, the better are the chances of your prospects to learn more from what you are offering them.
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In the current scenario, your prospects expect solutions to be presented to them in a manner which is easy and quick to understand, using video form content will help to not only grab the attention of multiple potential prospects but it will also help to close deals much faster.
You now have the techniques required to start incorporating the effective SEO measures as stated above. But do you know there is also another way for your brand to conduct effective SEO techniques that can help you to curate your content in a better manner?
HOW CAN PROXY SERVERS BE A HELPING HAND WHILE CONDUCTING SEO TECHNIQUES?
Proxy servers are the modern solution your business needs. In fact it is the ultimate solution to access anything information you want online which you believe can enhance your business better.
Proxy servers can help you to access any kind of data without revealing your identity. This means that you can even hop to your competitor's website and access their information without them even having a clue.
What happens if they track you?
They will never be able to find that such an action is being conducted by you since your IP address will be different. IP addresses are an easy way to find the location of the users and the proxy server eliminates that. It hides your real IP address and showcases another IP address so even if the IP gets blocked, it wouldn’t be your actual one.
Using a proxy server for SEO can be beneficial.
For instance, you can access your competitor's keywords and see which ones they are using and you can do the same for your content as well. You can also access the comments made for each of the articles posted by the competitors and fill in the missing gap which they don't have. This action can help you to enhance your SEO tactics much better and will help your brand to sell much better than them.
Isn’t that great?
Proxy servers are a solution your business requires and the only way to do that is to incorporate modern solutions which will help your brand to grow better. Proxy servers are one such kind.