‘’74% visit Facebook daily’’ which means that your business can cater to all these clients if you are incorporating Facebook in your marketing strategies.
Facebook is a platform where users can identify and engage with other users and this is the greatest part of Facebook. Using such an advantage to the best of its capabilities, multiple brands today are using Facebook as a medium or rather a platform to engage better with their prospects.
In 2020, the market will change, what was liked and preferred in 2019, may not be attractive in 2020 but the one thing that has remained constant is the need to sell in the online world. Social media is one of the quickest and easiest ways to connect with prospects which is exactly why your brand needs to get connected on platforms such as Facebook.
Understanding such a priority, this article will help provide you all the insights required that can enhance the way you can boost your capturing, engagement and conversion of potential prospects much better.
Let’s dive straight in.
WHY MUST YOUR BRAND INDULGE IN FACEBOOK MARKETING?
Facebook marketing is the process of selling your solution using Facebook as the sales channel. When you combine marketing and a popular platform, chances are your success rates for conversion of rates get impacted in a positive manner which is exactly why you need to understand why Facebook marketing matters.
1. HERE FOR THE LONG RUN
Facebook was first launched in 2004 and now years later it has grown to be a powerful and well engaging platform to help businesses like yours to cater to prospect's needs much better. Facebook is a great platform because it is now managing multiple business accounts, the greatest thing about it is that it is here to stay for long. With the constant growth in the business front, Facebook will be continued to be used as a great selling medium which your business shouldn’t be missing out on.
Interesting Read : Ultimate Guide for Facebook proxies
2. A GREAT COMMUNICATION MEDIUM
Facebook is one such popular social media channel that has no scope of fading away. It is one of the easiest ways to connect with prospects because you can advertise your page much better with the help of Facebook ads. You can also add comments, tag users and join groups to engage much better with prospects. Engagement is what will help your prospects to develop the trust for your brand as well as help you to connect with them better and Facebook aims to deliver just that.
3. PROVIDES INSIGHTS WITH FACEBOOK ANALYTICS
Facebook provides a detailed and insightful report on your business actions with reference to marketing activities being conducted. This is important for you as a brand because it can help frame the way you conduct your marketing actions. For instance, the insights include how many users have clicked on a post of yours, how far you reach is and more. When you have such data you are able to understand your prospects better.
If you are aware that you're getting more clicks and views on a specific blog topic, you can go on to curate and post such topics more regularly hence increasing your conversion rates.
4. COST-EFFECTIVE MARKETING TECHNIQUE
Spending on marketing is huge and a lot of your revenue is spent on conducting such action but not everyone has the ability to spend more than what their business acquires hence investing in Facebook marketing seems to be the most liked option. To sell on Facebook doesn’t require a bigger amount, you can set up a free business account and continue to engage better with prospects.
You can easily get in touch with your prospects without having to spend much. If you're opting for Facebook ads, you need to spend according to the usage of your marketing activities which sounds more reasonable.
Interesting Read : How to become a Facebook Influencer?
5. BUILDS YOUR BRAND
The number one reason why Facebook is better for your business's marketing activities is that it helps to shape and give your brand a better name. When you start to market on such platforms, you are helping your brand to receive a good identity. You are building the existence of your brand to an audience that needs to hear and find you in an easier manner.
Prospects would invest in a solution form a brand that is popular and has all their needs accommodated, Facebook is such a medium where it ensures that your brand reaches them as fast as possible.
6. HELPS TO DRIVE GOOD ORGANIC TRAFFIC
When you are marketing on such a platform, you are extending and showcasing your brand to an audience that would invest in your solution. When you receive such leads that have found you via your real marketing actions, it becomes easier to understand that they are genuine leads.
These leads act as an important asset for your business growth which is exactly why incorporating it is important when the priority for any business is capturing not just any leads but only organic ones.
7. HELPS YOU TARGET THE RIGHT AUDIENCE
Did you know that many times it has happened that when a business conducts any marketing activities, the reach has been more but the conversion rates have been less in number? If you too have experienced such a similar situation the reason for such a failure is because you were targeting the wrong kind of audience. When you sell your solution, not every user will be your target audience.
Interesting Read : 10 Best Practices for Facebook Ads in 2020
For instance, if you are a vendor of selling software, your target audience would be more on developers, businesses who depend more on software and more. Understanding this Facebook allows you to choose which target audience you want to cater to and ensures that your marketing activities are garnering their attention. This will help eliminate your time from dealing with the wrong kind of leads and helps you accomplish your conversion rate numbers much quicker.
8. HELPS YOU SCRAPE THROUGH THE TOUGH COMPETITION
Another great thing about Facebook marketing is that it helps a brand to skyrocket and perform better than its peers. For instance, with Facebook insights, you can easily identify what your prospects expect from you, and with constant monitoring, you can also get a hold of how your competitors are exactly using Facebook marketing for their brand. This all provides your brand with meaningful insights that play a huge role in shaping the way you sell your solution to your potential prospects.
Since you are now well aware of why Facebook marketing matters, have you wondered how exactly you can create it in the first place?
To conduct Facebook marketing requires good strategy planning which is why we have made this process easier by providing you a cheat sheet on how you conduct the same.
Let’s get your planning actions in the right route
HOW TO CREATE AN EFFECTIVE FACEBOOK MARKETING STRATEGY?
1. IDENTIFY YOUR AUDIENCE
As mentioned earlier, understanding who you are selling to is important and it is vital that you understand it better because your sales depend on their investment in your solution. Ensure that you are able to understand who is it that you wish to target, are they developers, business brands, or any other kinds of audience. See it in this way, your solution would suit an audience that finds your product as a solution provider for their current issue. When you are able to think like that finding your ideal audience wouldn’t be a hassle task.
2. CREATE GOALS FOR EVERY STEP
Another important factor is that you need to understand what is the purpose of your every action. If you are setting a campaign, sharing a blog, creating a blog topic and commenting on posts, what is the main agenda for such actions? Every business has a goal and your actions are what will determine the fulfillment of those goals. Create a set goal list and incorporate what marketing actions will accomplish it. For instance, since you are using Facebook as a marketing technique what do you expect from it? For example, from the comments on how many engagements are you expecting, from the blog posts how many shares, all of this is necessary to help you succeed in your brand goals in an efficient and quick manner.
3. FOCUS ON GOOD CONTENT
Remember this, your visuals and videos are what will pull the attention of your prospects, but what will compel them to stay and retain and explore their attention on your brand is through good content. Content is what will convince your prospects to learn more amount you.
Conduct deeper research on what type of content you want to apply and how exactly you want to execute it, also ensure that your content is appealing to your audience. When you use Facebook marketing, the main agenda is to sell with the use of content and that is exactly what Facebook marketing helps you do.
4. CREATE A BUSINESS PROFILE
A business profile on Facebook is a good option to create as it helps to acknowledge your solution is more on a commercial basis. Your business profile is what will inform your prospects about your brand in detail. Ensure that you mention everything about your name from the location to the contact everything should be easy and simpler to understand when your prospects visit your page.
5. COMMENCE YOUR MARKETING ACTIVITY
Once you’ve completed the above activities, it is now time to conduct all your plans into action. Whether it is posting blogs or sharing posts, ensure that you are conducting it according to the schedule being fixed. When it comes to the posting timings, ‘’Best time to post on Facebook is weekdays 10 am to 3 pm.’’ Focus on your strategy and accordingly conduct your plans to earn maximum benefits from such action.
You are now ready to conduct Facebook marketing tactics by storm and lucky for you, this article can help enhance your strategy better by sharing the top 10 Facebook marketing practices which will confidently help you to grow your business higher.
THE TOP 10 FACEBOOK MARKETING BEST PRACTICES WHICH WILL WORK IN 2020
1. CREATE FACEBOOK ACTIVITY GOALS
To create a Facebook marketing strategy, the number one thing which needs to be accomplished is the activity goal. The goal could be anything, from framing the right blog topics, sharing the posts, engaging with prospects at the right time, all of this matters. The whole agenda of using Facebook is to drive more leads which will add high value for any brand it associates with.
In a world where social media has now become a platform to understand the fall and rise of any brand creating an activity goal is mandatory. To create an efficient activity goal, answering the following questions can be very beneficial.
1 . What will I show my target audience?
- What type of route will I take to engage with them?
- What type of advertisement will capture the attention of my prospects?
- When do I start engaging with my prospects?
- Which content form will be more beneficial for my business?
- What exactly do my prospects expect from me?
- When should I post my solutions online?
When you are clear of what activity you wish to apply and what results you are expecting from it, capturing quality leads becomes less of a hassle.
2. IDENTIFY YOUR IDEAL TARGET AUDIENCE
The main reason why many companies fail to sell or fail to succeed in their brand higher is that they are selling to the wrong audience. When you have a great solution and the right marketing tactics, and still find yourself in a tough spot as to identify why the sales numbers aren’t rising? the problem isn’t with you, it's with your actions.
Identifying the right audience for your solution is necessary in order for you to sell better and increase a healthier conversion rate. Utilizing Facebook is a great way of getting it done. With Facebook’s connection, you can easily find and add the connections you feel are best suited in your target audience frame.
Interesting Read : How to increase Facebook followers in 2020?
On Facebook, you also have the option of suggestions, where if you add a prospect to your lists, you get similar recommendations which could help you grasp much more relevant prospects. Another way to find your ideal audience is through the method of web scraping. Web scraping helps to extract information from any information source or website. For instance, you could scrape your competitor's page and retrieve all its target audience in your system without them having a clue, and then use that information to engage and win those prospects towards your side.
3. FIND WAYS TO ENGAGE BETTER WITH LEADS
Another great way of conducting Facebook marketing best practices is to engage with prospects. As mentioned earlier the number of active users is huge and in fact, if you are able to engage with at least ¾ of the audience it would increase your chances of closing better deals. Using Facebook as your handle, there are many ways you can engage with your prospects,
1 . Sharing blogs
- Conducting quizzes
- Having a Q & A session where you could ask a question related to the problems prospects face and help answer it by portraying your solution as the right choice.
- Creating helpful and insightful blogs which would help your audience to learn more about you and get back to you with doubts
- Going Facebook Live is also a great way to engage with your leads and give them a more insightful representation of your solution in a more visual form
4. PLANNING MARKETING STRATEGIES
To prepare a great Facebook marketing strategies, the main point is to understand how you want your marketing strategies to be curated. For instance, you would have to work on numerous strategies such as how would you frame your facebook campaigns, how do you plan to exhibit your facebook page as a selling point and above all how do you aim to use your marketing tactics to win over your prospects?
Interesting Read : How to use Facebook Bots for your Business?
Each marketing strategies when applied on Facebook has immense values, for instance when you decide to sell via content that too in the form of blogs, Facebook can provide you insights that will help you enhance this sales method much better.
5. IDENTIFY HOW WOULD YOU NURTURE LEADS
As you are using Facebook, you need to understand how exactly will you nurture your leads. You have managed to grab their attention and now what next? Your Facebook marketing activity is more than just grabbing multiple gazes, it has to do more with how you can change your prospect's mind in a way that could compel them to buy the solution you are offering them.
For instance, to nurture your leads, you would have to send me content via different stages, such as to capture their attention you could send them brief content information, to nurture them you could explain in the content being sent to them about your solution in-depth and how it can solve their needs. Finally in the last stage which is the conversion stage you could explain to them the perks of your solution and how easily they can get started.
To nurture your leads you write compelling blog posts, share more frequent and relevant facebook posts and much more.
6. GET MORE HUMAN WITH SOCIAL ACTIVITIES
While the online world is a great way to engage better with prospects, it is important that you sound humane and Facebook has just the right way to get it done. With Facebook Live you are able to provide your prospects with a deeper understanding of what you sell in a more convenient communication as well as help to develop that bond with the prospects.
For instance, when you scroll through the Facebooks posts from a brand, it doesn’t completely win you over, you still need some more time to read about it and understand it better, but what if those same words are being said from an employee of the brand, wouldn’t you be at least 5% thoughtful? That’s the power Facebook Live provides which is why you need to use this Facebook marketing best practice to best use.
You can use the Facebook live for the following occasions:
1 . To announce product launches
- To give a heads up brief about the solution being sold
- To answer queries
- To have a session on how your solution outsells your competitors
- To showcase how your brand works around
7. CONDUCT ACTIONS BASED ON RESULTS
Another great way to enhance your Facebook marketing is to use the results Facebook provides. Any brand would be incorporating the famous ways of selling to prospects which include, creation of blogs, small length videos, infographics, social media posts and more. The great thing about Facebook is that it helps to show a small result section which can help you to analyze the action you just did.
Any action that you commit can be easily displayed in a graphical form which could give you an idea of how your action is being looked at by your prospects. For instance, if you are posting regular social media posts on Facebook, with the results you can easily identify how the posts were received by your prospects such as how many clicks, how many people liked, shared and commented on it.
8. MAKE USE OF FACEBOOK ADS
Facebook ads are another great way to boost your marketing strategies. With Facebook ads, you can easily target the right audience and show them your solution in a better manner. It could be in the form of posts or videos, Facebook ads can be witnessed by many users since the outreach is being decided by you.
You could reach out to just your locality, the entire neighbourhood and even a further audience.
As you can see from the image above when you conduct a facebook ad the post is exhibited as Sponsored. You can even link your website so that when a lead lands on your page you can instantly divert their attention towards your website sooner.
9. MAKE USE OF REVIEWS, RECOMMENDATIONS, FEEDBACKS
Another Facebook marketing best practices would be implementing what your audience speaks about your products. Your target audience via reviews, feedbacks states what they think about your product. When you are able to apply their words in your products, you're creating and selling a solution which your prospects have been looking for. Hence it becomes easier to sell to prospects.
For instance, say if a prospect has commented on your Facebook posts stating that if your brand could include an automation feature for a few features that would be great. When you apply for that review, you are not only catering to your prospect's needs but you are also enhancing your product quality.
10. FOCUS ON DELIVERING QUALITY CONTENT
On Facebook, content plays a vital part in taping leads. When you are able to give prospects rich content which is a valuable blog story, insightful social media posts, attractive captions and much more, you are able to enhance your Facebook activities much better.
Content in any form whether it is written or in a video needs to have relevant content which adds value to the prospects reading it and should also be able to convert the thoughts of prospects to invest in the solution you are offering.
Interesting Read : How to unblock Facebook for better brand growth in 2020?
As you move on ahead, while you continue to conduct such actions as mentioned above, the only way to continue going in the right route is when you are able to measure the activities you’ve conducted which is why the next category stresses on how you can measure it.
HOW CAN YOU MEASURE YOUR ONGOING FACEBOOK ACTIVITIES?
1. VIEW YOUR FOLLOWERS
The main agenda of your Facebook marketing activities is to extend the outreach of your brand to your target audience. The way to measure your performance is to analyze the outreach you have received. If your aim was to target 2000 prospects, the stats which are available via the Facebook insights will be able to show you.
Source: Social Media Examiner
This is a great way to measure your performance using this platform because the more you extend your brand, the higher are your chances of selling to your potential prospects.
2. RECEIVING ORGANIC LEADS
The number one reason why Facebook marketing is being implemented because it can help your brand to identify and find organic leads which are a potential asset for your business. When you exhibit your solution via the social platform, not every lead you get will add value to your business, which is exactly why you need to get a hold on the organic leads only.
These are leads that are genuine and have the highest possibility to invest in your solution. Thanks to Facebook analytics, you can not witness the type of lead and start implementing actions as soon as possible.
Source: Social Media Examiner
3. CHECK FOR MORE ENGAGEMENTS
When you post any videos or images, the number one reason for its success is determined by how well it has been received by your target audience. For instance, when you share a blog post, how many of your audience liked it or commented on it or even shared it. If any of the actions listed have been conducted it shows how well indulged the audience is with your activities.
Always ensure that the more you keep your audience engaged, the better are they able to see you as expertise and build that interest to learn more about what you have to offer them, luckily Facebook analytics provides you those insights.
Source: Social Media Examiner
4. ANALYZE YOUR CLICK-THROUGH RATES
Click through rates on Facebook is evident with the number of clicks made for each of your marketing actions such as likes on posts, shares on videos and more. When your users click on what you have shared, that is where they convert into a warm lead which means that they are curious and want to learn more about what your solution has to offer. This is a great opportunity as it helps you to understand where their interest lies and hit them at the right time to convert them into a sales lead. Facebook analytics shows the stats.
Source: Social Media Examiner
5. LOOK CLOSELY FOR NEGATIVE REVERTS
Another important factor that matters and needs to be measured is the negative reverts for your Facebook marketing activities. If such an action isn’t monitored closely it can easily affect your page ranking and engagement levels. Luckily Facebook analytics ensures that such an issue is resolved by giving you the stats for the negative reverts.
This can help you to eliminate any process or steps and only offer solutions that your prospects like to see the most.
You are well aware now that measuring your performance will help your brand to undertake successful measures and eliminate what is not working out for you. While these measures are great, did you know that you can exceed your performance limit to more than one account?
Your brand can create multiple Facebook accounts to conduct its marketing activities better.
Why don’t you see the advantage it holds?
WHY BRANDS REQUIRE MULTIPLE FACEBOOK ACCOUNTS?
1. CATERING TO MULTIPLE AUDIENCES
The number one reason for businesses to have more than one Facebook account is due to the fact that they can engage with multiple types of audiences from different locations. ‘’49% of users like a Facebook page to support a brand they like’’. For instance, a brand like yours can create a separate account for users in the USA, or Australia or Japan and cater to the needs of the users in that particular country.
The benefit here is as a brand, your outreach in global countries will be higher, you will be able to cater to your target audience's needs no matter where they reside, your chances of conversions are higher as well as since you will be catering to a number of leads.
2. LET’S YOU SELL YOUR PRODUCTS BETTER
As a brand, there wouldn’t be just one product that you will be dealing with. It would confuse your prospects when you tend to sell more than one product on your Facebook page hence creating a separate account for all your products gives you the opportunity to sell them better and allow your prospects to understand what the product is about completely. For instance, when you share all your products on one Instagram account, chances are:
- They will be confused
- They might not remember all your products
- It will be too much for your prospects to take in when you exhibit the line of products you have
However, on the other end, when you create a separate account for your products, chances are:
1 . You can earn better revenue with the advertisements for that product
- Your prospects can explore and understand each of the features of your product much better
- It becomes convenient to tap prospects who would like your product and convert them quicker
3. LET’S YOU CUSTOMIZE WHAT YOU WANT TO SHOW YOUR AUDIENCE
Not all your prospects are the same. Each of them will have different preferences, tastes, and choices which make their needs different too. Engaging on Facebook is necessary and the way you engage in Facebook matters because it helps you to create a unique batch of content dedicated to serving such prospects.
With the help of multiple Facebook accounts, brands like you can show different sides of your business to develop the trust of prospects as well as attract them towards learning more about what you have to offer. For instance, you could create dedicated accounts where you can show:
1 . How well your employees function?
- What are the activities you employ in your organization?
- What goes into the making of your solution?
- Existing prospects testimonials
If your wondering that you would turn into a spam activity with the above activity, let this article reassure you that none of this would take place without any secure solutions. To conduct Facebook marketing isn’t easy but it can be made easy when you have something which enhances such an action.
HOW WEB SCRAPING AND PROXY SERVICES ENHANCE FACEBOOK MARKETING?
Web scraping is the process of extracting information from any source or website. The greatest thing about the process is that it has the ability to capture any kind of data and save it in your system in the format you would like to view it in for example CSV file and more.
When you conduct Facebook marketing, you need to know what exactly you want your prospects to see. Just viewing what is available online is not enough, you need to get into the details to cater to your prospects exact needs. This is the exact reason why web scraping’s existence is needed.
The online world is filled with information but due to the high increase in data breaches, there is now a barrier formed to view any kind of data. Web scraping is a solution where all you need to do is select the source of information, choose the data you need, place the code and you have the data scraping getting done.
Interesting Read : How to take advantage of Facebook Stories?
Web scraping can be conducted regularly but the drawback is at times due to such a frequent activity, there are chances where you can experience a block in your account and for that to happen while you conduct your Facebook marketing tactics can be a huge problem. Hence here is when the second solution can be useful.
Proxy services are middlemen. They stand between a user and the information it wants to access. What it focuses on is changing the IP address of a user so that it can access any information accordingly. IP addresses are the main reason why businesses experience an account block and for that reason it becomes difficult to continue functioning.
Proxy services main focus is to ensure that whatever activities you conduct, all of them are given the right security to conduct the act. For instance when you use web scraping to conduct Facebook marketing activities, incorporating the action with a proxy service allows your brand to capture any type of data without any hassle.
Data is what will help your brand to plan your next marketing strategy and understanding this when you start to incorporate the support of web scraping and proxy service it becomes easier to incorporate any of the marketing activities you wish to conduct. As you read, these solutions are the modern solutions which are needed by businesses today.
Just like how you would incorporate Facebook marketing because it is considered to be one of the finest ways to sell to prospects, web scraping and proxy services are solutions that can help you to capture the insights required so that you can conduct efficient marketing activities online.