Decrease in Mobile Ad Quality Violations

78% Decrease in Mobile Ad Quality Violations Using Limeproxies

CASE STUDY

An Advertising Network Sees 78% Decrease in Mobile Ad Quality Violations Using Limeproxies

An Advertising Network Sees 78% Decrease in Mobile Ad Quality Violations Using Limeproxies

About

Launched in 2012, they are the first Spanish DSP focusing on the real time optimization of mobile advertising using its proprietary technology platform. They give access to global mobile inventory both in mobile apps and web. A proven, scalable technology currently handling more than 400,000 ad requests per second, they can be used directly by clients on a self-serve basis or via APIs, and it handles both RTB and programmatic direct buys. Located in Madrid, London, and Paris, their Mobile is backed by well-known investors KOMM Investment and Kibo Ventures.

Challenge

They place a strong emphasis on the quality of their mobile advertising inventory (for tablets and smartphones). Providing customers with a self-serve solution that allows them to upload their own creatives put their guarantee of high ad quality at risk. In addition, customers wanted to upload their own ad tags instead of creative assets, increasing the risk as tags are more difficult to control and regulate. As a result, they limited the use of third-party tags to specific, pre-verified customers, but as they scaled up, they knew they needed to open up this capability. To preserve the quality of the ads in their inventory, their team had to scan creatives manually, a long process where many violations often went unnoticed. At the same time, they were growing rapidly and receiving a large number of inbound requests for business. There was a surge in ad quality incidents, most often with auto-redirects, which upset customers. They knew they needed a solution _ and fast. The solution they wanted would have an automated method to scan ad tags, including third-party tags, to detect non-compliant behavior. The solution would enable them to scale up and open the third-party ad tag capability without any backlash.

Solution

After researching all the leading solutions in the market, they decided to integrate with Limeproxies, known for ad quality protection against auto-redirects, malware, oensive content and more on mobile devices, Apple or Android. In record time, they implemented Limeproxies solution and saw immediate improvement. Utilizing the Limeproxies mobile ad security and verification solutions, creatives are checked as soon as they are uploaded or changed. They are also scanned with high frequency, configurable by specific account or seat ID. With their own interface integrated directly with them via APIs, creatives go live only when they have successfully passed Limeproxies ad tag scanner and a visual audit is completed by their ad quality and approval management teams. They also maintains a list of blacklisted domains. Any creative that generates a violation with Limeproxies is automatically rejected, and both the ad quality team and the client are notified. The rejected creative then automatically stops running in all campaigns it is linked to. Additionally, any malicious domain reported by Limeproxies is automatically added to the list of blacklisted domains. Once a domain is recorded in this list, any campaign that makes reference to it, whether the source is in the tags, URLs or pixels, is rejected.

Result

Using the Limeproxies mobile ad quality management solution has reduced their ad quality incidents by 78 percent, especially auto-redirects. They detected the violations and removes the offensive creatives immediately, and they can now invest and serve up to eight times more impressions before generating an ad policy violation with an external party. In addition, the strong level of automation has increased their effectiveness while saving them time. They are confident using Limeproxies, knowing that the inventory of their supply partners will be protected. And when challenges arise from their customers, the Limeproxies team is quick to respond and provide their expertise. They have also instituted a policy by which all new customers receive a set number of scans per hour, any customers found in violation are required to increase their scan rate and, depending on the nature of the violation, can be prevented from accessing certain inventory, if not all.

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