‘’Brands on Instagram regularly see engagement from around 4% of their total followers.’’
For B2B business, Instagram leverages a higher benefit that other lead driven platforms can benefit from. Since Instagram is a social platform, there are quicker chances of leads being attracted, tapped and converted much quicker.
Whether it's sales or marketing, every activity requires the usage of social media handles so that meeting the modern prospects of today becomes much easier. Instagram is considered to have a high level of engagement when compared to the other relevant social media handles which are exactly why this social platform is considered to be one of the most efficient for the modern businesses of today.
Understanding the priority, many businesses today are using the option of creating more than one account to cater to their business activities. Creating multiple accounts can help a business in multiple ways that could enhance business activities as well as ensure that the purpose of using Instagram to sell to potential prospects is achieved.
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Why brands require multiple Instagram accounts?
1. Catering to multiple audiences
The number one reason for businesses to have more than one Instagram account is due to the fact that they can engage with multiple types of audiences from different locations. For instance, a brand like yours can create a separate account for users in the USA, or Australia or Japan and cater to the needs of the users in that particular country.
The benefit here is as a brand, your outreach in global countries will be higher, you will be able to cater to your target audience's needs no matter where they reside, your chances of conversions are higher as well as since you will be catering to a number of leads.
2. Let’s you sell your products better
As a brand, there wouldn’t be just one product that you will be dealing with. It would confuse your prospects when you tend to sell more than one product on your Instagram page hence creating a separate account for all your products gives you the opportunity to sell them better and allow your prospects to understand what the product is about completely. For instance, when you share all your products on one Instagram account, chances are:
- They will be confused
- They might not remember all your products
- It will be too much for your prospects to take in when you exhibit the line of products you have
However, on the other end, when you create a separate account for your products, chances are:
- You can earn better revenue with the advertisements for that product
- Your prospects can explore and understand each of the features of your product much better
- It becomes convenient to tap prospects who would like your product and convert them quicker
3. Let’s you customize what you want to show your audience
Not all your prospects are the same. Each of them will have different preferences, tastes, and choices which make their needs different too. Engaging on Instagram is necessary and the way you engage in Instagram matters because it helps you to create a unique batch of content dedicated to serving such prospects.
With the help of multiple Instagram accounts, brands like you can show different sides of your business to develop the trust of prospects as well as attract them towards learning more about what you have to offer. For instance, you could create dedicated accounts where you can show:
- How well your employees function?
- What are the activities you employ in your organization?
- What goes into the making of your solution?
- Existing prospects testimonials
Instagram is the rising social media platform which is now garnering the interest of multiple businesses to function better in the 2020 market. But did you know that having multiple accounts can be risky? There are chances that your accounts can be blocked.
So what can you do to prevent such a situation from happening? If your account gets blocked it deprives you of the chances of engaging better with your leads which in 2020 is one of the most crucial ways to tap your potential prospects.
Proxy servers are just the solution you require.
How to manage multiple Instagram accounts?
Before we can dive into the solution, let's first understand why the need is there in the first place. In the current scenario, there are many cyber attacks taking place for the purpose of stealing confidential information, using data for the wrong intents and much more. The online crimes keep increasing and because of this, it has sparked a sense of emergency for brands online to safeguard their information.
So even if you are conducting your business with the right intent which is the creation of multiple Instagram accounts to enhance your business activities online much better, chances are you can be considered as a business who is referred to as spam by Instagram.
Since many Instagram activities are conducted with one IP address, Instagram detects you as being not a human and rather more of a bot which in turn makes them block your account.
If you were creating multiple accounts with the help of proxy servers, you stand a lesser chance of being blocked.
How a proxy server can help you to manage multiple Instagram accounts?
A proxy server is like a security pole, it will prevent a user from getting blocked with the help of its proxies. For instance, with the help of multiple proxies, you can create multiple accounts, so when Instagram views the activities being conducted from such accounts, the IP address will differ. It will show that the accounts are being managed from various locations when instead it is being operated by you.
So you could create as many accounts as you like without the fear of being caught because your IP address isn’t revealed. It will only show the IP address which the proxy will show.
Proxy servers are a reliable solution that can help you to conduct risk-free actions online. The greatest thing about such servers is that:
- It prevents any hindrances from stopping your online activities
- It helps you to conduct efficient online activities
- It safeguards your identity better
- It is a risk-free tactic for conducting regular online activities
About the author
A Complete Gamer and a Tech Geek. Brings out all her thoughts and Love in Writing Techie Blogs.
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